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4HE-AGAZINE&OR)NTERIOR&ASHION0ROFESSIONALSsWWW$7#ONLINECOMs3EPTEMBER<br />
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Any blind. Any size. Anywhere.<br />
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LOTUS & WINDOWARE TEL 800.338.8826 FAX 800.810.3220 <br />
Circle No. 402 on Reader Information Card<br />
editor’s note<br />
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The Magazine for Interior Fashion Professionals<br />
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Workroom of the Year!<br />
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C<br />
ongratulations to Stevenson Vestal, Draperies & Window Coverings f<a title="DWC :: September '08 page 1" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=1"> 4HE-AGAZINE&OR)NTERIOR&ASHION0ROFESSIONALSsWWW$7#</a>ONLINECOMs3EPTEMBER Beautiful
<a title="DWC :: September '08 page 2" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=2"> Any blind. Any size. Anywhere. </a> LOTUS & WINDOWARE TEL 800.338.8826 FAX 800.810.3220
<a title="DWC :: September '08 page 3" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=3"> Circle No. 402 on Reader Information Card</a>
<a title="DWC :: September '08 page 4" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=4"> editor’s note The Magazine for Interior Fa</a>shion Professionals Workroom of the Year! C ongratulations to Stevenson Vestal, Draperies & Window Coverings f
<a title="DWC :: September '08 page 5" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=5"> BUSIneSS MAnAGer Carolyn Clark CreDIT MAnA</a>Ger Gail Zuckerman CoMPUTer neTWorK MAnAGer Jennifer Moody CIrCULATIon MAnAGer/InTerneT DIreCTor Charlotte Cro
<a title="DWC :: September '08 page 6" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=6"> </a>
<a title="DWC :: September '08 page 7" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=7"> Circle No. 231 on Reader Information Card</a>
<a title="DWC :: September '08 page 8" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=8"> 46 20 on the cover: Dave Stevenson and Bill v</a>estal, Stevenson vestal D&WC’s 2008 Workroom of th
<a title="DWC :: September '08 page 9" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=9"> Circle No. 295 on Reader Information Card</a>
<a title="DWC :: September '08 page 10" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=10"> 28 news & information 4 editorial 12 </a> online Poll 14 Industry news 18 news Makers 54 Face to Face 60 Marketplace 65 Web Site Directory 71 classifieds
<a title="DWC :: September '08 page 11" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=11"> /BUVSBM8PWFO4IBEFT )\GMXMRK6SQER7LEHIWX]PIW </a> %RI\XIRWMZIPMRISJSTXMSRW 8LIIRXMVIFSSOWEQTPI SJXSHE]«WQSWXTSTYPEV TPYWXLIWXYRRMRK ERHEGGIWWSVMIWMRGPYHIP
<a title="DWC :: September '08 page 12" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=12"> online poll </a> by Howard Shingle How Important Is
<a title="DWC :: September '08 page 13" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=13"> Circle No. 207 on Reader Information Card</a>
<a title="DWC :: September '08 page 14" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=14"> industry news S </a> econd Northfield Plantation Workroom Weekend scheduled The Second Northfield Weekend Uphols
<a title="DWC :: September '08 page 15" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=15"> Pirouette®Window Shadings A Beautiful Performa</a>nce Lafayette Interior Fashions proudly presents PIROUETTE®Window Shadings from Hunter Douglas. PIROUETTE®Window shadings is a harmonio
<a title="DWC :: September '08 page 16" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=16"> industry news Somfy adds wireless wall switc</a>h to line Somfy, Cranbury, NJ, has added a wireless wall switch to its line of Radio Technology Somfy® (RTS) controls. The DecoFlex™ switch can be
<a title="DWC :: September '08 page 17" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=17"> New rep groups for Provinaire Three new sa</a>les groups have been named to represent Provi- naire™ Window Fashions by Heritage, according to Dan De Cook, co-CEO and director of marketing. Di
<a title="DWC :: September '08 page 18" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=18"> news makers F </a> abricut Promotes Creal to VP Sales Fabricut Inc
<a title="DWC :: September '08 page 19" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=19"> by Sharon Anderson Reuse and Remix in a Green Wo</a>rld Many of your clients already are savvy about sustainability. CHALLENGE: There is one challenge that is giving me a little trouble as I work with
<a title="DWC :: September '08 page 20" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=20"> cover story WORKROOM OF THE YEAR Stevenson V</a>estal's to-the-trade workroom ?nds the right combination to make it special. By Howard Shingle . Photography by Mike Mayse W
<a title="DWC :: September '08 page 21" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=21"> But even these are offered in multiple variations</a>—11 choices of pinch pleated draperies, for example, from goblet to butter?y. “Our standard products were devel- oped through what we saw the design
<a title="DWC :: September '08 page 22" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=22"> cover story STEVENSON VESTAL THROUGH THE YEARS </a> 1960: Pete and Betty Smith 1971: The Smiths add 1985: David Stevenson 1987: The new owners cease open Smith Draperies as a
<a title="DWC :: September '08 page 23" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=23"> LOVE THE 800 COLORS OdyseeTM Insula</a>ting Blinds Odysee combines the energy ef?ciency of cellular shades with the light control of traditional wood blinds. Odysee soft fabric vanes insu
<a title="DWC :: September '08 page 24" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=24"> design perspectives by Ka</a>rla Nielson,Allied Member,ASID; WCAA Light: Friend and Foe The principles of sunlight control and how you can use them. Accommodating theView
<a title="DWC :: September '08 page 25" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=25"> Soft fabric vanes suspended between two sheer fac</a>ings can transform the look of a room by changing the quality of exterior light from harsh and unyielding to soft and controllable. Here, Silhouette®
<a title="DWC :: September '08 page 26" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=26"> design perspectives conscientiously contro</a>lled against direct sunlight will be effective in protecting fur- nishings and people. Complete Light Control Complete light control is the abil
<a title="DWC :: September '08 page 27" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=27"> Don't be fooled </a> by imitations! The award winning Trends™ Faux Wood 2” horizontal is a “patent pending” process available exclusively from Plastibec.
<a title="DWC :: September '08 page 28" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=28"> portfolio La ight </a> touch Transitioning from view to ?ltered daylight to complete light control has never been easier to accomplish for
<a title="DWC :: September '08 page 29" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=29"> Sheers are a wonderful way to play with the light</a>.These ?owing style draperies from B&W WINDOW FASHION’s Horizons Soft Treatments line are in Barcelona Sheer Sand and hang from a black Novara metal p
<a title="DWC :: September '08 page 30" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=30"> Adding a touch of sophistica- tion,KENSINGTON Win</a>dow Shadings filter light to cre- ate a calming atmosphere. Available in light filtering and room darkening,the shad- ings feature a wide variety of d
<a title="DWC :: September '08 page 31" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=31"> LAFAYETTE INTERIOR FASHIONS introduces the unique</a> Allure Transitional Shade creating a new category in the window fashions industry.Allure Sundown offers the ability to transition the view from light
<a title="DWC :: September '08 page 32" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=32"> Offering complete light control,the cascading fol</a>ds of the new Pirouette® window shadings from HUNTER DOUGLAS can be raised or lowered to provide light and view.Or,with a pull of the operating cord,t
<a title="DWC :: September '08 page 33" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=33"> TREND’s exclusive fabric collection licensed by B</a>etter Homes & Gardens® maga- zine contains two books: the first consists of color coordinated fabrics for interi- ors,while the second book,which also
<a title="DWC :: September '08 page 34" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=34"> workroom supplies focus ROWLEY COMPANY,Gastonia</a>,NC, polyester welt cord •new and improved •looks and feels like cotton welt cord with all the ben- efits of polyester •superior quality cord has
<a title="DWC :: September '08 page 35" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=35"> Allure Sundown Beauty Meets Privacy Lafayette un</a>veils the private side of Allure transitional shades with Allure Sundown. Allure Sundown combines a room darkening fabric with Allure transitional sh
<a title="DWC :: September '08 page 36" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=36"> product report Working It! Customer demand,</a>technology and networking keep workrooms strong. W ithout workrooms, the custom window cover- i
<a title="DWC :: September '08 page 37" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=37"> The day of the traditional large business</a> structure is dead, the small and independent businessman or woman is back! sumers who have these discretionary dollars to spend want our
<a title="DWC :: September '08 page 38" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=38"> from the workroom Getting Together Going it</a> alone is not always the way to go. G oing it alone is a common way to go in the window cov
<a title="DWC :: September '08 page 39" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=39"> workrooms, our shops become central meting pl</a>aces to connect within the indus- try. Our designers stop in for more than conveying work orders. They stop in for ideas and advice, and maybe a littl
<a title="DWC :: September '08 page 40" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=40"> wood & faux wood focus </a> SILVERADO SERVICES CO.,Calistoga, CA,wood-style shades
<a title="DWC :: September '08 page 41" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=41"> horizontal blinds focus </a> LafayETTE InTERIoR fashIons,West Lafayette,IN,Woodland Harv
<a title="DWC :: September '08 page 42" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=42"> managing for money </a> by Steven C.Bursten End of an Era Groundbreaking shifts are changing our industry and creating a New Era. P owerful trends we
<a title="DWC :: September '08 page 43" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=43"> The “product” in this New Era will be</a> distinctive, personal design and creative ideas. Today, search engine optimization (SEO) is crucial for custom- ers to find you.
<a title="DWC :: September '08 page 44" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=44"> managing for money sional know that others </a>might not? A professional sales consul- tant with a structured system often can sell at prices 20 percent above a low-priced competitor. The di
<a title="DWC :: September '08 page 45" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=45"> See Hear Feel Nothing For today’s TECHNO h</a>omes, Roc-lon® “BLACKOUT” drapery linings and fabrics combine fashion with TECHNO function. Creating the look and feel of beautiful draperies whil
<a title="DWC :: September '08 page 46" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=46"> interior fashion focus Dream </a> Making a House a Home Finishing touches at the window create a
<a title="DWC :: September '08 page 47" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=47"> Coordinating fabrics in the same colors were used</a> for the embellished drapery panels adorned with decora- tive medallions, which soften the masculine wooden walls and ceiling.
<a title="DWC :: September '08 page 48" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=48"> owner’s manual </a> by Neil Gordon Are You Keeping a Secret? Your business value message will help turn leads into prospects. A re you
<a title="DWC :: September '08 page 49" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=49"> A Dynamic Trio! Dynasty and Trends - Redefining W</a>oven Woods, One Weave at a Time, Along with Serenity - the Ultimate Classic Look in Roman Shades. Quality, Design and Value to Fit Y
<a title="DWC :: September '08 page 50" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=50"> owner’s manual 2. Great showroom 3. Talente</a>d design team Each of these strengths has a corre- sponding consequence that the prospect might experience by not doing business with my company.
<a title="DWC :: September '08 page 51" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=51"> NEW roller shade fabrics </a> by Lutron® style meets technology Add color, texture and pattern with Lutron shading solutions. The perfect marriage of color, textu
<a title="DWC :: September '08 page 52" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=52"> inside story Asollut</a>rheaSt uant dmoawxnimTuramnsleitniognthalitSphraodveidseasdcdormoopmlet-edaprkiveanciny.g fabric Creating Possibilities
<a title="DWC :: September '08 page 53" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=53"> ments and lofts with its stylish design and sleek</a> headrail, but Allure also fits in any home décor with its broad selection of fabrics that range from simplistic neutrals to a sophisticated spectrum
<a title="DWC :: September '08 page 54" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=54"> face to face Extending the Legacy With new</a> leadership and core values in place,Rowley Company prepares Denny, left, and Taylor plan to maintain
<a title="DWC :: September '08 page 55" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=55"> The Web site is what people can see and feel</a> and touch from the outside that’s much different. The things were looking at are ways to add value to our customers—how do we help them in their busi
<a title="DWC :: September '08 page 56" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=56"> ADVERTISING SECTION lofreoshk DESIGN SHOWPLACE </a> ABO WINDOW FASHION is a factory-direct supplier of drapery hardware. The company carries various kinds of rails, drapery hardware components, bracket
<a title="DWC :: September '08 page 57" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=57"> ONA DRAPERY HARDWARE CO. brings exquisite designs</a> and ex- ceptional value together in its Classic Collection of wrought iron drapery hardware. All of the hardware is individually handmade and ?nished
<a title="DWC :: September '08 page 58" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=58"> Original sample manage- ment products by CALHOOK-</a>TMS, Kent, WA, are a complete line of wall and freestanding ?oor ?xtures for effectively deal- ing with fabric samples. Since 1980, CALHOOKs have been
<a title="DWC :: September '08 page 59" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=59"> THINK OF IT AS A“SITE”FOR SORE EYES </a>At Rowley Company,we pride ourselves on being a comprehensive resource for our customers. at's why our web site o?ers more than just the great product
<a title="DWC :: September '08 page 60" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=60"> marketplace HT WINDOW FASHION,City</a> of Indus- try,CA,is now a distributor and fabricator of the complete line of Polaris™ cellular fabrics by Huang®.Fabric blankets,com- ponent systems
<a title="DWC :: September '08 page 61" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=61"> 600 NE Hoover Street, Minneapolis, Minn. 55413 •</a> 800.937.0008 • 612.331.5939 www.warrensteven.com Traditionalstylingmeetscasualelegance... A full-line fabricator of Hunter Douglas window covering
<a title="DWC :: September '08 page 62" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=62"> marketplace GABY'S SHOPPE offe</a>rs a complete line of ?ne wrought-iron furniture and drapery hardware.Its selection includes 35 rod sizes and styles,more than 100 ?nial op- tions and
<a title="DWC :: September '08 page 63" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=63"> marketplace Introducing SUNLAND SHU</a>TTER's new Express USA Program.The Polycore line is available now faster than ever.The co- extruded Polycore Shutters are available to all regions in
<a title="DWC :: September '08 page 64" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=64"> marketplace </a> METRO MILLS INC. Metro Mills Inc.,Paterson NJ,now offers a
<a title="DWC :: September '08 page 65" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=65"> This monthly reference section provides Web addr</a>esses for industry suppliers in the following product categories: Accessories Awnings BedSpreads Blinds—Horizontal Blinds—Vertical Books/Manuals/vid
<a title="DWC :: September '08 page 66" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=66"> Quality,Value, Innovation. Durable, Reliable, </a> Smooth... Double Sided Adhesive Taped Tubes Precision engineered for
<a title="DWC :: September '08 page 67" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=67"> Reliable Fabrics Inc. .......................... </a>www.reliablefabrics.com Rowley Co................................................www.rowleyco.com CURTAINS Accent Draperys, Inc.......................
<a title="DWC :: September '08 page 68" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=68"> web directory Hunter Douglas Window Fashions... </a>dealers.hunterdouglas.com Lutron Electronics.................www.lutron.com/shadingsolutions Reliable Fabrics Inc. .......................... www.reli
<a title="DWC :: September '08 page 69" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=69"> BTX Window Automation............................</a>.....www.btxinc.com CACO, Inc. Window Fashions........................www.cacoinc.com Castec Window Shading, Inc.........................www.castec.co
<a title="DWC :: September '08 page 70" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=70"> web directory Vertilux Collection ..............</a>.........................www.vertilux.com Unique Wholesale...........................www.uniquewholesale.net SAFETY PRODUCTS Acme Window Coverings Ltd
<a title="DWC :: September '08 page 71" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=71"> HELP WANTED Join us at Sales </a>managers, account managers & field trainers Join a recognized window covering manufacturer and customer service leader. We’re known
<a title="DWC :: September '08 page 72" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=72"> classifieds SALES PROFESSIONAL La</a>fayette Venetian Blind, a leading man- ufacturer of custom and interior window fashions, has potential positions avail- able for Sales Professionals.
<a title="DWC :: September '08 page 73" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=73"> USED EqUIPMENT/CLOSEOUTS </a> CLOSE OUT ALL TYPES OF EqUIPMENT & MATERIALS BUY OR SELL All types of used close-out fabrics
<a title="DWC :: September '08 page 74" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=74"> OCTOBER calendar October 17 to 19 Summerhill We</a>ekend Sewing Retreat Fehling Designs Prosperity, PA fehling@alltel.net October 21 to 23 IFAI Expo 2008 Trade Show & Symposiums Charlotte Convention C
<a title="DWC :: September '08 page 75" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=75"> i n r g e d r A O v a e i l n l ww</a>w.uniquewholesale.net Roller Shades, Roman Shades, Panel Glide, Vertical Vanes, Cornices We Motorize it A
<a title="DWC :: September '08 page 76" href="http://www.zmag.dk/showmag.php?mid=wqtwrw&pageid=76"> 2 3 1</a> l ll f r fr ee samp e a o Ca Circle No. 144 on Reader Information Card
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