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<br /> <br /> <br /> www.cablevey.com<br /> www.teabagfilter.com mailto:info@yamanaka-sangyo.jp<br /> <br /> Contents<br /> August 2013 Vol. 185/No. 8<br /> ISSN 0040-0343<br /> Features<br /> 18 Brazil Looks to Conquer the<br /> Specialty Coffee Market<br /> By Maja Wallengren<br /> COVER<br /> STORY<br /> 24 RTD Coffee Rides the Third Wave<br /> By Dana LaMendola<br /> 28 RTD Tea: Ready for Prime Time<br /> By Anne-Marie Hardie<br /> 34 Q&A: Mauricio Galindo,<br /> International Coffee Organization<br /> By Vanessa L. Facenda<br /> 38 Developing a Premium<br /> Private Lable Brand<br /> By Anne-Marie Hardie<br /> 42 Special Report: Ecuador Part 2<br /> By Maja Wallengren<br /> 18<br /> 10<br /> 38<br /> 28<br /> 42<br /> Departments<br /> 8 Editor's Page<br /> 10 New & Notable<br /> 14 Facts, Figures & Findings<br /> 16 Calendar of Events<br /> 47 Company<a title="Tea &amp; Coffee: August, 2013 page 1" href="http://catalog.proemags.com/publication/f929d0b8?page=1"> </a> <a title="Tea &amp; Coffee: August, 2013 page 2" href="http://catalog.proemags.com/publication/f929d0b8?page=2"> </a> <a title="Tea &amp; Coffee: August, 2013 page 3" href="http://catalog.proemags.com/publication/f929d0b8?page=3"> www.cablevey.com</a> <a title="Tea &amp; Coffee: August, 2013 page 4" href="http://catalog.proemags.com/publication/f929d0b8?page=4"> www.teabagfilter.com mailto:info@yam</a> <a title="Tea &amp; Coffee: August, 2013 page 5" href="http://catalog.proemags.com/publication/f929d0b8?page=5"> </a> <a title="Tea &amp; Coffee: August, 2013 page 6" href="http://catalog.proemags.com/publication/f929d0b8?page=6"> Contents August 2013 Vol. 185/No. 8 ISSN 0040-034</a> <a title="Tea &amp; Coffee: August, 2013 page 7" href="http://catalog.proemags.com/publication/f929d0b8?page=7"> </a> <a title="Tea &amp; Coffee: August, 2013 page 8" href="http://catalog.proemags.com/publication/f929d0b8?page=8"> From The Editor'sDesk Editor-in-Chief Special</a> <a title="Tea &amp; Coffee: August, 2013 page 9" href="http://catalog.proemags.com/publication/f929d0b8?page=9"> </a> <a title="Tea &amp; Coffee: August, 2013 page 10" href="http://catalog.proemags.com/publication/f929d0b8?page=10"> New&Notable Tea & Coffee Reports Brewing Worldwi</a> <a title="Tea &amp; Coffee: August, 2013 page 11" href="http://catalog.proemags.com/publication/f929d0b8?page=11"> </a> <a title="Tea &amp; Coffee: August, 2013 page 12" href="http://catalog.proemags.com/publication/f929d0b8?page=12"> New&Notable </a> <a title="Tea &amp; Coffee: August, 2013 page 13" href="http://catalog.proemags.com/publication/f929d0b8?page=13"> prepackaged cups address the office industry</a> <a title="Tea &amp; Coffee: August, 2013 page 14" href="http://catalog.proemags.com/publication/f929d0b8?page=14"> facts, figures & findings Brazil's Production Wil</a> <a title="Tea &amp; Coffee: August, 2013 page 15" href="http://catalog.proemags.com/publication/f929d0b8?page=15"> </a> <a title="Tea &amp; Coffee: August, 2013 page 16" href="http://catalog.proemags.com/publication/f929d0b8?page=16"> Calendar of Events September 9 – 12 Espaco Café B</a> <a title="Tea &amp; Coffee: August, 2013 page 17" href="http://catalog.proemags.com/publication/f929d0b8?page=17"> </a> <a title="Tea &amp; Coffee: August, 2013 page 18" href="http://catalog.proemags.com/publication/f929d0b8?page=18"> brazil Brazil Looks to Conquer the Specialty Cof</a> <a title="Tea &amp; Coffee: August, 2013 page 19" href="http://catalog.proemags.com/publication/f929d0b8?page=19"> COVER STORY Brazil is the world's largest coffee</a> <a title="Tea &amp; Coffee: August, 2013 page 20" href="http://catalog.proemags.com/publication/f929d0b8?page=20"> O R Y brazil C between 15 and 20 percent are co</a> <a title="Tea &amp; Coffee: August, 2013 page 21" href="http://catalog.proemags.com/publication/f929d0b8?page=21"> coffee network</a> <a title="Tea &amp; Coffee: August, 2013 page 22" href="http://catalog.proemags.com/publication/f929d0b8?page=22"> brazil and the message to growers from this go</a> <a title="Tea &amp; Coffee: August, 2013 page 23" href="http://catalog.proemags.com/publication/f929d0b8?page=23"> Coffee cupping at the Ipanema Estate. show </a> <a title="Tea &amp; Coffee: August, 2013 page 24" href="http://catalog.proemags.com/publication/f929d0b8?page=24"> rtd coffee RTD Coffee Rides the Third Wave To</a> <a title="Tea &amp; Coffee: August, 2013 page 25" href="http://catalog.proemags.com/publication/f929d0b8?page=25"> Like the sweet, blended on-premise coffee dri</a> <a title="Tea &amp; Coffee: August, 2013 page 26" href="http://catalog.proemags.com/publication/f929d0b8?page=26"> Warsaw, Poland February 11 – 13, 2014 Warsza</a> <a title="Tea &amp; Coffee: August, 2013 page 27" href="http://catalog.proemags.com/publication/f929d0b8?page=27"> The #1 buying and selling trade show for the coff</a> <a title="Tea &amp; Coffee: August, 2013 page 28" href="http://catalog.proemags.com/publication/f929d0b8?page=28"> rtd tea RTD Tea: Ready for Prime Time RTD tea's p</a> <a title="Tea &amp; Coffee: August, 2013 page 29" href="http://catalog.proemags.com/publication/f929d0b8?page=29"> </a> <a title="Tea &amp; Coffee: August, 2013 page 30" href="http://catalog.proemags.com/publication/f929d0b8?page=30"> rtd tea Euromonitor International, London,</a> <a title="Tea &amp; Coffee: August, 2013 page 31" href="http://catalog.proemags.com/publication/f929d0b8?page=31"> </a> <a title="Tea &amp; Coffee: August, 2013 page 32" href="http://catalog.proemags.com/publication/f929d0b8?page=32"> </a> <a title="Tea &amp; Coffee: August, 2013 page 33" href="http://catalog.proemags.com/publication/f929d0b8?page=33"> rtd tea Expanding Variations in RTD In the U.</a> <a title="Tea &amp; Coffee: August, 2013 page 34" href="http://catalog.proemags.com/publication/f929d0b8?page=34"> q&a: mauricio galindo, ico The ICO at 50: Evolvin</a> <a title="Tea &amp; Coffee: August, 2013 page 35" href="http://catalog.proemags.com/publication/f929d0b8?page=35"> Olam - Your global partner in coffee A Fully i</a> <a title="Tea &amp; Coffee: August, 2013 page 36" href="http://catalog.proemags.com/publication/f929d0b8?page=36"> q&a: mauricio galindo, ico Will the coffee leaf r</a> <a title="Tea &amp; Coffee: August, 2013 page 37" href="http://catalog.proemags.com/publication/f929d0b8?page=37"> </a> <a title="Tea &amp; Coffee: August, 2013 page 38" href="http://catalog.proemags.com/publication/f929d0b8?page=38"> private label Developing a Premium Private Label </a> <a title="Tea &amp; Coffee: August, 2013 page 39" href="http://catalog.proemags.com/publication/f929d0b8?page=39"> TM </a> <a title="Tea &amp; Coffee: August, 2013 page 40" href="http://catalog.proemags.com/publication/f929d0b8?page=40"> private label Expertise Fosters Creative Produ</a> <a title="Tea &amp; Coffee: August, 2013 page 41" href="http://catalog.proemags.com/publication/f929d0b8?page=41"> PL Cos.: The New One Stop Shop “If I was looking </a> <a title="Tea &amp; Coffee: August, 2013 page 42" href="http://catalog.proemags.com/publication/f929d0b8?page=42"> special report: ecuador part 2 Ecuador</a> <a title="Tea &amp; Coffee: August, 2013 page 43" href="http://catalog.proemags.com/publication/f929d0b8?page=43"> The major turnaround of green coffee import</a> <a title="Tea &amp; Coffee: August, 2013 page 44" href="http://catalog.proemags.com/publication/f929d0b8?page=44"> special report: ecuador part 2 recent years </a> <a title="Tea &amp; Coffee: August, 2013 page 45" href="http://catalog.proemags.com/publication/f929d0b8?page=45"> “Ecuador is home to all the old origi- nal v</a> <a title="Tea &amp; Coffee: August, 2013 page 46" href="http://catalog.proemags.com/publication/f929d0b8?page=46"> company news DC Brands and Village Tea Partner </a> <a title="Tea &amp; Coffee: August, 2013 page 47" href="http://catalog.proemags.com/publication/f929d0b8?page=47"> into premium green tea mixed with all-nat- ural l</a> <a title="Tea &amp; Coffee: August, 2013 page 48" href="http://catalog.proemags.com/publication/f929d0b8?page=48"> people news Eckert Named VP, Marketing, Com</a> <a title="Tea &amp; Coffee: August, 2013 page 49" href="http://catalog.proemags.com/publication/f929d0b8?page=49"> marketplace *VMMLL2PKZŽOLSWZJVMMLLMHYTPUN MHT</a> <a title="Tea &amp; Coffee: August, 2013 page 50" href="http://catalog.proemags.com/publication/f929d0b8?page=50"> Straight from THE CUP </a> <a title="Tea &amp; Coffee: August, 2013 page 51" href="http://catalog.proemags.com/publication/f929d0b8?page=51"> mailto:sales@scolarieng.com mailto:usa@scolarieng</a> <a title="Tea &amp; Coffee: August, 2013 page 52" href="http://catalog.proemags.com/publication/f929d0b8?page=52"> NEW Move coffee and tea g</a>