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Inside: Hot Rodders of Tomorrow Engine Challenge Winners LTY EQUIP Tires, Wheels & Equipment Industry Trends and Insight Top 100 Retailers SEMA Cares Ford F-150 SPEC IA February 2010 M E<a title="February 2010.pdf page 1" href="http://catalog.proemags.com/publication/e902a7af?page=1">Inside: Hot Rodders of Tomorrow Engine Challenge </a> Inside: Hot Rodders of Tomorrow Engine Challenge <a title="February 2010.pdf page 2" href="http://catalog.proemags.com/publication/e902a7af?page=2">exit 107AJ [exit 107B1GARMINniivi?? </a> exit 107AJ [exit 107B1GARMINniivi?? <a title="February 2010.pdf page 3" href="http://catalog.proemags.com/publication/e902a7af?page=3">Customize WithConfidenceAccessories that meet P</a> Customize WithConfidenceAccessories that meet P<a title="February 2010.pdf page 4" href="http://catalog.proemags.com/publication/e902a7af?page=4">SEMA TABLE OF CONTENTS</a> SEMA TABLE OF CONTENTS<a title="February 2010.pdf page 5" href="http://catalog.proemags.com/publication/e902a7af?page=5">Pilfeg*m (800) 624-7960 Corona, CA USAwww.</a> Pilfeg*m (800) 624-7960 Corona, CA USAwww.<a title="February 2010.pdf page 6" href="http://catalog.proemags.com/publication/e902a7af?page=6">SEMACHRIS KERSTINGWorking Together forth</a> SEMACHRIS KERSTINGWorking Together forth<a title="February 2010.pdf page 7" href="http://catalog.proemags.com/publication/e902a7af?page=7">LOW PROFILETRI-FOLDTONNEAU!ENCORETONNO?</a> LOW PROFILETRI-FOLDTONNEAU!ENCORETONNO?<a title="February 2010.pdf page 8" href="http://catalog.proemags.com/publication/e902a7af?page=8"> STAFF SEMA Preside</a> STAFF SEMA Preside<a title="February 2010.pdf page 9" href="http://catalog.proemags.com/publication/e902a7af?page=9">GE MoneyWorried your customers aregoing some</a> GE MoneyWorried your customers aregoing some<a title="February 2010.pdf page 10" href="http://catalog.proemags.com/publication/e902a7af?page=10">SEMAINDUSTRY NEWS■ SEMA Chai</a> SEMAINDUSTRY NEWS■ SEMA Chai<a title="February 2010.pdf page 11" href="http://catalog.proemags.com/publication/e902a7af?page=11"> SEI Manufacturer Product Libra</a> SEI Manufacturer Product Libra<a title="February 2010.pdf page 12" href="http://catalog.proemags.com/publication/e902a7af?page=12">Fast Facts Cont. from p. 11that will al</a> Fast Facts Cont. from p. 11that will al<a title="February 2010.pdf page 13" href="http://catalog.proemags.com/publication/e902a7af?page=13">Mercedes-Benz C-ClassWhe</a> Mercedes-Benz C-ClassWhe<a title="February 2010.pdf page 14" href="http://catalog.proemags.com/publication/e902a7af?page=14">SEMAREQUIRED READINGDaily NewspapersBring Tr</a> SEMAREQUIRED READINGDaily NewspapersBring Tr<a title="February 2010.pdf page 15" href="http://catalog.proemags.com/publication/e902a7af?page=15">#??THE NEXT GENERATION BEDUNER!BEDTRED SURP</a> #??THE NEXT GENERATION BEDUNER!BEDTRED SURP<a title="February 2010.pdf page 16" href="http://catalog.proemags.com/publication/e902a7af?page=16">SEMALEGISLATIVE AND TECHNICAL AFFAIRS By Steve </a> SEMALEGISLATIVE AND TECHNICAL AFFAIRS By Steve <a title="February 2010.pdf page 17" href="http://catalog.proemags.com/publication/e902a7af?page=17">vehicle owners, off-road enthusiasts, vehicle ins</a> vehicle owners, off-road enthusiasts, vehicle ins<a title="February 2010.pdf page 18" href="http://catalog.proemags.com/publication/e902a7af?page=18">SEMABUSINESSByAnnie KangSEMA Cares Ford F-1</a> SEMABUSINESSByAnnie KangSEMA Cares Ford F-1<a title="February 2010.pdf page 19" href="http://catalog.proemags.com/publication/e902a7af?page=19">a great-looking truck, and it couldn’t havebeen </a> a great-looking truck, and it couldn’t havebeen <a title="February 2010.pdf page 20" href="http://catalog.proemags.com/publication/e902a7af?page=20">SEMABUSINESSBy Steve Campbell</a> SEMABUSINESSBy Steve Campbell<a title="February 2010.pdf page 21" href="http://catalog.proemags.com/publication/e902a7af?page=21">■ “U.S. replacement passenger tires wereexpected</a> ■ “U.S. replacement passenger tires wereexpected<a title="February 2010.pdf page 22" href="http://catalog.proemags.com/publication/e902a7af?page=22">SEMA ■ BUSINESS</a> SEMA ■ BUSINESS<a title="February 2010.pdf page 23" href="http://catalog.proemags.com/publication/e902a7af?page=23">j??McGard Tough Nuts:Think about it, chrome</a> j??McGard Tough Nuts:Think about it, chrome<a title="February 2010.pdf page 24" href="http://catalog.proemags.com/publication/e902a7af?page=24">SEMA ■ BUSINESS Tir</a> SEMA ■ BUSINESS Tir<a title="February 2010.pdf page 25" href="http://catalog.proemags.com/publication/e902a7af?page=25">Player 779HLAYERWHEEL GROUP</a> Player 779HLAYERWHEEL GROUP<a title="February 2010.pdf page 26" href="http://catalog.proemags.com/publication/e902a7af?page=26">SEMA ■ BUSINESS■ </a> SEMA ■ BUSINESS■ <a title="February 2010.pdf page 27" href="http://catalog.proemags.com/publication/e902a7af?page=27">SEMABUSINESSTop 100Wheel and Tire Retaile</a> SEMABUSINESSTop 100Wheel and Tire Retaile<a title="February 2010.pdf page 28" href="http://catalog.proemags.com/publication/e902a7af?page=28">SEMA ■ BUSINESSBig Brand Tire Co.805 Via Alond</a> SEMA ■ BUSINESSBig Brand Tire Co.805 Via Alond<a title="February 2010.pdf page 29" href="http://catalog.proemags.com/publication/e902a7af?page=29">SEMANEW PRODUCTSTires, Wheels & Equipment200</a> SEMANEW PRODUCTSTires, Wheels & Equipment200<a title="February 2010.pdf page 30" href="http://catalog.proemags.com/publication/e902a7af?page=30">SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr</a> SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr<a title="February 2010.pdf page 31" href="http://catalog.proemags.com/publication/e902a7af?page=31">Eastern Pneumatics & Hydraulics McCannData Torq</a> Eastern Pneumatics & Hydraulics McCannData Torq<a title="February 2010.pdf page 32" href="http://catalog.proemags.com/publication/e902a7af?page=32">SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr</a> SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr<a title="February 2010.pdf page 33" href="http://catalog.proemags.com/publication/e902a7af?page=33">Orange Electronic Co. Ltd.TPMS New Integration..</a> Orange Electronic Co. Ltd.TPMS New Integration..<a title="February 2010.pdf page 34" href="http://catalog.proemags.com/publication/e902a7af?page=34">SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr</a> SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr<a title="February 2010.pdf page 35" href="http://catalog.proemags.com/publication/e902a7af?page=35">The UltimateWheel & Tire PlusSizing GuideThe U</a> The UltimateWheel & Tire PlusSizing GuideThe U<a title="February 2010.pdf page 36" href="http://catalog.proemags.com/publication/e902a7af?page=36">SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr</a> SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr<a title="February 2010.pdf page 37" href="http://catalog.proemags.com/publication/e902a7af?page=37">Nitto TireTrail Grappler M/T714/252-0007www.ni</a> Nitto TireTrail Grappler M/T714/252-0007www.ni<a title="February 2010.pdf page 38" href="http://catalog.proemags.com/publication/e902a7af?page=38">SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr</a> SEMA ■ Tires, Wheels & Equipment Exhibitor New Pr<a title="February 2010.pdf page 39" href="http://catalog.proemags.com/publication/e902a7af?page=39">AME InternationalTorqCheck352/799-1111www.amei</a> AME InternationalTorqCheck352/799-1111www.amei<a title="February 2010.pdf page 40" href="http://catalog.proemags.com/publication/e902a7af?page=40">SEMABUSINESSWheel & Tire ExhibitorsFrom A–Z,</a> SEMABUSINESSWheel & Tire ExhibitorsFrom A–Z,<a title="February 2010.pdf page 41" href="http://catalog.proemags.com/publication/e902a7af?page=41">Hanksugi Japan Tire International Co. Ltd.+</a> Hanksugi Japan Tire International Co. Ltd.+<a title="February 2010.pdf page 42" href="http://catalog.proemags.com/publication/e902a7af?page=42">SEMA ■ BUSINESSNingbo U&O International Tr</a> SEMA ■ BUSINESSNingbo U&O International Tr<a title="February 2010.pdf page 43" href="http://catalog.proemags.com/publication/e902a7af?page=43">AC RSX 04-06Head Lamp ProjectorAssembly Chrom</a> AC RSX 04-06Head Lamp ProjectorAssembly Chrom<a title="February 2010.pdf page 44" href="http://catalog.proemags.com/publication/e902a7af?page=44">SEMABUSINESSByAlyshaWebbWayne Croswell</a> SEMABUSINESSByAlyshaWebbWayne Croswell<a title="February 2010.pdf page 45" href="http://catalog.proemags.com/publication/e902a7af?page=45">SEMABUSINESSByAlyshaWebbRoy LittlefieldExec</a> SEMABUSINESSByAlyshaWebbRoy LittlefieldExec<a title="February 2010.pdf page 46" href="http://catalog.proemags.com/publication/e902a7af?page=46">SEMABUSINESSBy Steve CampbellDoug Evans,SE</a> SEMABUSINESSBy Steve CampbellDoug Evans,SE<a title="February 2010.pdf page 47" href="http://catalog.proemags.com/publication/e902a7af?page=47">Products That Work As Hard As You DoTr</a> Products That Work As Hard As You DoTr<a title="February 2010.pdf page 48" href="http://catalog.proemags.com/publication/e902a7af?page=48">SEMA TECHNOLOGYTRANSFER PROGRAMThe SEMA Techno</a> SEMA TECHNOLOGYTRANSFER PROGRAMThe SEMA Techno<a title="February 2010.pdf page 49" href="http://catalog.proemags.com/publication/e902a7af?page=49">2010 SEMA Events ScheduleFebruary 6, 2010HRIA L</a> 2010 SEMA Events ScheduleFebruary 6, 2010HRIA L<a title="February 2010.pdf page 50" href="http://catalog.proemags.com/publication/e902a7af?page=50">SEMAEVENTSByAnnie Kang Showdown at SE</a> SEMAEVENTSByAnnie Kang Showdown at SE<a title="February 2010.pdf page 51" href="http://catalog.proemags.com/publication/e902a7af?page=51">W ith the clock ticking and</a> W ith the clock ticking and<a title="February 2010.pdf page 52" href="http://catalog.proemags.com/publication/e902a7af?page=52">SEMAEVENTSByAnnie KangFirst-Ever SEMA Show </a> SEMAEVENTSByAnnie KangFirst-Ever SEMA Show <a title="February 2010.pdf page 53" href="http://catalog.proemags.com/publication/e902a7af?page=53"> ■ The opinion leaders uploaded comments, the</a> ■ The opinion leaders uploaded comments, the<a title="February 2010.pdf page 54" href="http://catalog.proemags.com/publication/e902a7af?page=54">SEMA ■ EVENTS</a> SEMA ■ EVENTS<a title="February 2010.pdf page 55" href="http://catalog.proemags.com/publication/e902a7af?page=55">Be a HERO.HD Motorsports HERO$299 msrpTrue </a> Be a HERO.HD Motorsports HERO$299 msrpTrue <a title="February 2010.pdf page 56" href="http://catalog.proemags.com/publication/e902a7af?page=56">Learn More. EarnONLINE COURSESFOCUS ON THE </a> Learn More. EarnONLINE COURSESFOCUS ON THE <a title="February 2010.pdf page 57" href="http://catalog.proemags.com/publication/e902a7af?page=57">More.LIVE WEBINARSTune-in to live one-hour b</a> More.LIVE WEBINARSTune-in to live one-hour b<a title="February 2010.pdf page 58" href="http://catalog.proemags.com/publication/e902a7af?page=58">SEMABEST PRACTICESBy Steve Campbell</a> SEMABEST PRACTICESBy Steve Campbell<a title="February 2010.pdf page 59" href="http://catalog.proemags.com/publication/e902a7af?page=59">location and the type of environment,whethe</a> location and the type of environment,whethe<a title="February 2010.pdf page 60" href="http://catalog.proemags.com/publication/e902a7af?page=60">SEMAINTERNETBy Joe DysartBuzz KillProtectin</a> SEMAINTERNETBy Joe DysartBuzz KillProtectin<a title="February 2010.pdf page 61" href="http://catalog.proemags.com/publication/e902a7af?page=61">Essentially, the agency ruled that while anyblog</a> Essentially, the agency ruled that while anyblog<a title="February 2010.pdf page 62" href="http://catalog.proemags.com/publication/e902a7af?page=62">SEMAFROM THE HILLPromoting ResponsiblePublic</a> SEMAFROM THE HILLPromoting ResponsiblePublic<a title="February 2010.pdf page 63" href="http://catalog.proemags.com/publication/e902a7af?page=63">B eing knowledgeable on issues that affe</a> B eing knowledgeable on issues that affe<a title="February 2010.pdf page 64" href="http://catalog.proemags.com/publication/e902a7af?page=64">SEMABUSINESSByAnnie KangThe Upside of the Do</a> SEMABUSINESSByAnnie KangThe Upside of the Do<a title="February 2010.pdf page 65" href="http://catalog.proemags.com/publication/e902a7af?page=65">4&*.BOVGBDUVSFS1SPEVDU-JCSBSZ5IF0OF4UPQ</a> 4&*.BOVGBDUVSFS1SPEVDU-JCSBSZ5IF0OF4UPQ<a title="February 2010.pdf page 66" href="http://catalog.proemags.com/publication/e902a7af?page=66"> SEMA ■ BUSINESS again crossovers being a ver</a> SEMA ■ BUSINESS again crossovers being a ver<a title="February 2010.pdf page 67" href="http://catalog.proemags.com/publication/e902a7af?page=67">SEMAINTERNATIONALByYvonneWangInternational I</a> SEMAINTERNATIONALByYvonneWangInternational I<a title="February 2010.pdf page 68" href="http://catalog.proemags.com/publication/e902a7af?page=68">SEMAINTERNATIONALBy Linda SpencerAustralian </a> SEMAINTERNATIONALBy Linda SpencerAustralian <a title="February 2010.pdf page 69" href="http://catalog.proemags.com/publication/e902a7af?page=69">governmental restrictions on their sectors asthe</a> governmental restrictions on their sectors asthe<a title="February 2010.pdf page 70" href="http://catalog.proemags.com/publication/e902a7af?page=70">SEMA HERITAGE </a> SEMA HERITAGE <a title="February 2010.pdf page 71" href="http://catalog.proemags.com/publication/e902a7af?page=71">www.semanews.com 71</a> www.semanews.com 71<a title="February 2010.pdf page 72" href="http://catalog.proemags.com/publication/e902a7af?page=72">“WHERE THE HOT ROD INDUSTRY MEETS FOR B</a> “WHERE THE HOT ROD INDUSTRY MEETS FOR B<a title="February 2010.pdf page 73" href="http://catalog.proemags.com/publication/e902a7af?page=73">REP ROSTERADMINISTRATI</a> REP ROSTERADMINISTRATI<a title="February 2010.pdf page 74" href="http://catalog.proemags.com/publication/e902a7af?page=74">REP ROSTERProfessional Automotive Reps </a> REP ROSTERProfessional Automotive Reps <a title="February 2010.pdf page 75" href="http://catalog.proemags.com/publication/e902a7af?page=75">REP ROSTERSE</a> REP ROSTERSE<a title="February 2010.pdf page 76" href="http://catalog.proemags.com/publication/e902a7af?page=76">To advertise in this section, contact Motor Media</a> To advertise in this section, contact Motor Media<a title="February 2010.pdf page 77" href="http://catalog.proemags.com/publication/e902a7af?page=77">m HIGH OCTANE EPJTHfVSHIR IIGITALVIDEO </a> m HIGH OCTANE EPJTHfVSHIR IIGITALVIDEO <a title="February 2010.pdf page 78" href="http://catalog.proemags.com/publication/e902a7af?page=78">CONNECT WITH THESE SEMA NEWS ADVERTISERS BY CLICK</a> CONNECT WITH THESE SEMA NEWS ADVERTISERS BY CLICK<a title="February 2010.pdf page 79" href="http://catalog.proemags.com/publication/e902a7af?page=79">:,4(4LTILY*HUVW`:7,*0(3-1 :KLOHVXSSOLHV </a> :,4(4LTILY*HUVW`:7,*0(3-1 :KLOHVXSSOLHV <a title="February 2010.pdf page 80" href="http://catalog.proemags.com/publication/e902a7af?page=80">Secure & ConvenientKeep Your Cargo SafeCover a</a> Secure & ConvenientKeep Your Cargo SafeCover a