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<br /> Racing & Performance<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> LTY EQU<br /> IP<br /> IA<br /> <br /> SPEC<br /> <br /> March 2010<br /> <br /> M<br /> <br /> ENT<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> MA<br /> <br /> ON<br /> <br /> I VOL. 46/NO.03<br /> E T ASSOCI<br /> <br /> R<br /> <br /> T<br /> <br /> K<br /> <br /> A<br /> <br /> www.semanews.comRACING & PERFORMANCE<br /> A<br /> News<br /> <br /> > Ca<<br /> "--I<br /> <+.????<br /> 1CWR<br /> .ELECTRONICS<br /> <br /> <br /> -1<br />
Racing & Performance LTY EQU
Racing & Performance LTY EQU
> Ca<"--I<+.????1CWR.ELECTRONICS-1
> Ca<"--I<+.????1CWR.ELECTRONICS-1
Customize WithConfidence™Supplier/Install
Customize WithConfidence™Supplier/Install
SEMA TABLE OF CONTENTS March 2010 Vol. 46 No. 3
SEMA TABLE OF CONTENTS March 2010 Vol. 46 No. 3
#??THE NEXT GENERATION BEDUNER!^- ^
#??THE NEXT GENERATION BEDUNER!^- ^
SEMACHRIS KERSTINGGreen Racing:Why Should
SEMACHRIS KERSTINGGreen Racing:Why Should
STYLE & SIMPLICITYLOW PROFILETRI-FOLDTO
STYLE & SIMPLICITYLOW PROFILETRI-FOLDTO
GET THEINSIDE LINEThe SEMA Consumer Demand Inde
GET THEINSIDE LINEThe SEMA Consumer Demand Inde
X"iiveKoskn products\Premium gra*.m
X"iiveKoskn products\Premium gra*.m
Learn More. EarnONLINE COURSESFOCUS ON THE
Learn More. EarnONLINE COURSESFOCUS ON THE
More.LIVE WEBINARSTune-in to live one-hour b
More.LIVE WEBINARSTune-in to live one-hour b
SEMAINDUSTRY NEWS■ Recognize
SEMAINDUSTRY NEWS■ Recognize
1SPEVDUT5IBU8PSL"T)BSE"T:PV%PTruXedo®
1SPEVDUT5IBU8PSL"T)BSE"T:PV%PTruXedo®
Fast Facts Cont. from p. 12marketing mana
Fast Facts Cont. from p. 12marketing mana
Next-Gen Mercedes-Benz SL
Next-Gen Mercedes-Benz SL
SEMAHERITAGEDick WellsIndustry Mourns the Lo
SEMAHERITAGEDick WellsIndustry Mourns the Lo
“Motorsports has already shown how green solution
“Motorsports has already shown how green solution
SEMAREQUIRED READINGThe Buzz About Tires at
SEMAREQUIRED READINGThe Buzz About Tires at
GE MoneyWorried your customers aregoing somep
GE MoneyWorried your customers aregoing somep
SEMALEGISLATIVE AND TECHNICAL AFFAIRS By Steve
SEMALEGISLATIVE AND TECHNICAL AFFAIRS By Steve
SEMABUSINESSBy Steve CampbellPointing the Wa
SEMABUSINESSBy Steve CampbellPointing the Wa
and how to advance or retard the tim-ing.
and how to advance or retard the tim-ing.
SEMA ■ BUSINESSand more people participating in
SEMA ■ BUSINESSand more people participating in
it's very family-oriented. Especially withth
it's very family-oriented. Especially withth
SEMA ■ BUSINESSInternet and then find a retail
SEMA ■ BUSINESSInternet and then find a retail
Still, the industry will address alter-nat
Still, the industry will address alter-nat
SEMA ■ BUSINESS
SEMA ■ BUSINESS
Winner of the 2009 SEMA Global Media Award!Worl
Winner of the 2009 SEMA Global Media Award!Worl
SEMABUSINESSTop 100Racing and Perform
SEMABUSINESSTop 100Racing and Perform
Trick Trucks10431 Metropolitan Ave.Kensington,
Trick Trucks10431 Metropolitan Ave.Kensington,
SEMARACING & PERFORMANCE NEW PRODUCTSCentral
SEMARACING & PERFORMANCE NEW PRODUCTSCentral
AccuAir SuspensionVU4 4-Corner Valve Unit877-24
AccuAir SuspensionVU4 4-Corner Valve Unit877-24
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
9L@C;PFLI9LJ@E<JJ N@K?<98PDFKFIJ
9L@C;PFLI9LJ@E<JJ N@K?<98PDFKFIJ
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
AlanineTuning Gloves800-979-4174www.alaninegea
AlanineTuning Gloves800-979-4174www.alaninegea
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
ATS Diesel PerformanceE-Power CR Tuner for Dodge
ATS Diesel PerformanceE-Power CR Tuner for Dodge
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
netonmatch.07"McGard Tough Nuts:Think
netonmatch.07"McGard Tough Nuts:Think
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
BluePrint RacingK24 Pro I-Beam Connecting Rod62
BluePrint RacingK24 Pro I-Beam Connecting Rod62
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
Comp Performance GroupComp Cams 60mm GM LS Custo
Comp Performance GroupComp Cams 60mm GM LS Custo
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSComp P
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSComp P
CoverkingArmor-Plus Universal Car Cover800-542-
CoverkingArmor-Plus Universal Car Cover800-542-
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
Doug Thorley Headers
Doug Thorley Headers
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSEa
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSEa
Be a HERO,HD Motorsports HERO$299 msrpTrue
Be a HERO,HD Motorsports HERO$299 msrpTrue
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSExpert
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSExpert
Flex-a-Lite ConsolidatedBlack Magic Extreme253-
Flex-a-Lite ConsolidatedBlack Magic Extreme253-
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
GoodridgeG-Link Quick-Disconnect Couplings310-5
GoodridgeG-Link Quick-Disconnect Couplings310-5
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSGround
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSGround
FloJo Exhaust ComponentsFloJo XIT530-221-4500P
FloJo Exhaust ComponentsFloJo XIT530-221-4500P
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
Holley Performance ProductsUltra Double Pumper2
Holley Performance ProductsUltra Double Pumper2
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSJ
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSJ
AC RSX 04-06Head Lamp ProjectorAssembly Chrom
AC RSX 04-06Head Lamp ProjectorAssembly Chrom
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSK-MAC A
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSK-MAC A
K&N Engineering Inc.Hybrid Heavy-Duty Air Filter
K&N Engineering Inc.Hybrid Heavy-Duty Air Filter
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
MBRP Inc.Five-Inch Stainless Diesel Exhaust Syst
MBRP Inc.Five-Inch Stainless Diesel Exhaust Syst
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
Mr. Gasket/Prestolite PerformanceAccel/DFI Gen 8
Mr. Gasket/Prestolite PerformanceAccel/DFI Gen 8
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
D.S.S. RacingExtreme X-Series Forged Pistons630
D.S.S. RacingExtreme X-Series Forged Pistons630
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
Pfadt Race Engineering2010 Carbon-Fiber Control
Pfadt Race Engineering2010 Carbon-Fiber Control
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
PowerflexUSAMitsubishi EVO X Polyurethane Ball a
PowerflexUSAMitsubishi EVO X Polyurethane Ball a
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
Prosport Gauges Inc.Wideband Air Fuel Ratio Gaug
Prosport Gauges Inc.Wideband Air Fuel Ratio Gaug
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSPRW Ind
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSPRW Ind
Pure Power! Lifetime FiltersInline Ford Fuel Fil
Pure Power! Lifetime FiltersInline Ford Fuel Fil
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSRace Ra
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSRace Ra
RCD SuspensionPowersports Yamaha Rhino Coil-Over
RCD SuspensionPowersports Yamaha Rhino Coil-Over
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SoCal DieselMax Clearance Transmission Crossmemb
SoCal DieselMax Clearance Transmission Crossmemb
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSS
StopTech/Power SlotTrophy and Trophy Sport Big B
StopTech/Power SlotTrophy and Trophy Sport Big B
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSSurf Ci
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSSurf Ci
TurboneticsBMW 335i/135i Intercooler Upgrade805
TurboneticsBMW 335i/135i Intercooler Upgrade805
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
SEMA ■ RACING & PERFORMANCE NEW PRODUCTS
WilwoodDisc BrakesDot 5 Silicone Brake Fluid80
WilwoodDisc BrakesDot 5 Silicone Brake Fluid80
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSYu
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSYu
PPEXcelerator 2001–2010714-985-4825www.ppedies
PPEXcelerator 2001–2010714-985-4825www.ppedies
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSMothers
SEMA ■ RACING & PERFORMANCE NEW PRODUCTSMothers
2010 SEMA Events ScheduleMarch 11, 2010Hotrod
2010 SEMA Events ScheduleMarch 11, 2010Hotrod
SEMABUSINESSRacing and Performance Exhibitors
SEMABUSINESSRacing and Performance Exhibitors
Car Mate USA/Razo310/533-1647www.carmate-usa.co
Car Mate USA/Razo310/533-1647www.carmate-usa.co
SEMA ■ EVENTSGrant Products626/305-0700www.g
SEMA ■ EVENTSGrant Products626/305-0700www.g
Painless Performance Products817/244-6212www
Painless Performance Products817/244-6212www
ScholarshipsSEMASCHOLARSHIPS& LOANFORGIVEN
ScholarshipsSEMASCHOLARSHIPS& LOANFORGIVEN
SEMABEST PRACTICESBy Steve CampbellBuilding
SEMABEST PRACTICESBy Steve CampbellBuilding
SEMA ■ BEST PRACTICES
SEMA ■ BEST PRACTICES
BedRug. “But the biggest impact will bethe numbe
BedRug. “But the biggest impact will bethe numbe
SEMA ■ BEST PRACTICES
SEMA ■ BEST PRACTICES
SEMAINTERNATIONALBy Linda SpencerLaws on a G
SEMAINTERNATIONALBy Linda SpencerLaws on a G
SEMA ■ INTERNATIONAL New Tests Being Proposed
SEMA ■ INTERNATIONAL New Tests Being Proposed
of applications from applia
of applications from applia
SEMAINTERNATIONALBy Linda Spencer
SEMAINTERNATIONALBy Linda Spencer
models, badged as the Daewoo LacettiPremiere, we
models, badged as the Daewoo LacettiPremiere, we
SEMA ■ INTERNATIONAL
SEMA ■ INTERNATIONAL
■ Specialty-equipmentwheels, tires and sus-p
■ Specialty-equipmentwheels, tires and sus-p
SEMA ■ INTERNATIONAL Renderi
SEMA ■ INTERNATIONAL Renderi
Launched in May 2001.Circulation: 270 500 copie
Launched in May 2001.Circulation: 270 500 copie
SEMA ■ INTERNATIONALWest Coast Customswww.westc
SEMA ■ INTERNATIONALWest Coast Customswww.westc
AUSTRALIALEAVE THE TAREXPLORE THE OUTBACK
AUSTRALIALEAVE THE TAREXPLORE THE OUTBACK
SEMAINTERNATIONALBy Linda SpencerGlobal Media
SEMAINTERNATIONALBy Linda SpencerGlobal Media
all markets—and even more so when it comes
all markets—and even more so when it comes
SEMA ■ INTERNATIONALDerek Chen, Blink ■■
SEMA ■ INTERNATIONALDerek Chen, Blink ■■
TYREPRESS.COM – Now even better!Y
TYREPRESS.COM – Now even better!Y
SEMA ■ INTERNATIONAL■ IForged Performance All
SEMA ■ INTERNATIONAL■ IForged Performance All
II B*Launched in 2004.Circulation: 190 500 co
II B*Launched in 2004.Circulation: 190 500 co
SEMA ■ INTERNATIONAL not too expensive and see
SEMA ■ INTERNATIONAL not too expensive and see
MOTORyap]??SitS* *=?>';
MOTORyap]??SitS* *=?>';
SEMA ■ INTERNATIONAL■ MasterShift, MasterShi
SEMA ■ INTERNATIONAL■ MasterShift, MasterShi
Japanese muscle. Produced to incred- ibly hig
Japanese muscle. Produced to incred- ibly hig
M HIGH OCTANE ENTHT*VSHIR DIGITALVIDEO
M HIGH OCTANE ENTHT*VSHIR DIGITALVIDEO
March/April 2010Pay Per BuyerGetting the Mo
March/April 2010Pay Per BuyerGetting the Mo
A MEMBER-TO-MEMBER PUBLICATIONWELCOMENEW SEMA
A MEMBER-TO-MEMBER PUBLICATIONWELCOMENEW SEMA
; Read this magazine online at www.sema.org/memb
; Read this magazine online at www.sema.org/memb
A MEMBER-TO-MEMBER PUBLICATIONARMO is committe
A MEMBER-TO-MEMBER PUBLICATIONARMO is committe
; Read this magazine online at www.sema.org/memb
; Read this magazine online at www.sema.org/memb
A MEMBER-TO-MEMBER PUBLICATIONThe primary goal
A MEMBER-TO-MEMBER PUBLICATIONThe primary goal
; Read this magazine online at www.sema.org/memb
; Read this magazine online at www.sema.org/memb
A MEMBER-TO-MEMBER PUBLICATIONMRC's mission is
A MEMBER-TO-MEMBER PUBLICATIONMRC's mission is
; Read this magazine online at www.sema.org/memb
; Read this magazine online at www.sema.org/memb
A MEMBER-TO-MEMBER PUBLICATIONPRO's primary ob
A MEMBER-TO-MEMBER PUBLICATIONPRO's primary ob
; Read this magazine online at www.sema.org/memb
; Read this magazine online at www.sema.org/memb
A MEMBER-TO-MEMBER PUBLICATIONWTC's mission is
A MEMBER-TO-MEMBER PUBLICATIONWTC's mission is
; Read this magazine online at www.sema.org/memb
; Read this magazine online at www.sema.org/memb
A MEMBER-TO-MEMBER PUBLICATION
A MEMBER-TO-MEMBER PUBLICATION
; Read this magazine online at www.sema.org/memb
; Read this magazine online at www.sema.org/memb
A MEMBER-TO-MEMBER PUBLICATIONEducation, Elec
A MEMBER-TO-MEMBER PUBLICATIONEducation, Elec
4&*.BOVGBDUVSFS1SPEVDU-JCSBSZ5IF0OF4UPQ
4&*.BOVGBDUVSFS1SPEVDU-JCSBSZ5IF0OF4UPQ
SEMANEW PRODUCTSTruckBossMarathon Truck Dec
SEMANEW PRODUCTSTruckBossMarathon Truck Dec
Con2rSkull Shift KnobCon2r has announced the a
Con2rSkull Shift KnobCon2r has announced the a
SEMAINTERNETBy Joe DysartSpeed and GoogleF
SEMAINTERNETBy Joe DysartSpeed and GoogleF
Gmail, according to Mediratta. It'sdesigned
Gmail, according to Mediratta. It'sdesigned
SEMAFROM THE HILLBy Ethan Landesman
SEMAFROM THE HILLBy Ethan Landesman
Passionate about education, he was anelem
Passionate about education, he was anelem
SEMA HERITAGE
SEMA HERITAGE
REP ROSTERCLASSIFIEDSA S S O C I A T I O N
REP ROSTERCLASSIFIEDSA S S O C I A T I O N
REP ROSTER
REP ROSTER
To advertise in this section, contact Motor Media
To advertise in this section, contact Motor Media
SERVICE CENTERDeliveringLower your costs on:·
SERVICE CENTERDeliveringLower your costs on:·
CONNECT WITH THESE SEMA NEWS ADVERTISERS BY CLICK
CONNECT WITH THESE SEMA NEWS ADVERTISERS BY CLICK
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´2IILFLDO/LFHQVHG3URGXFW'RGJHLVDWUDGHPDUNRI&K
Security & ConvenienceWith 2/,,s.s,/#+ THEMOST
Security & ConvenienceWith 2/,,s.s,/#+ THEMOST