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<br /> The<br /> RetailObserver<br /> 5542 Monterey Road, #258,<br /> San Jose, CA 95138<br /> CHANGE SERVICE REQUESTED<br /> May, 2009 The Monthly News Magazine with Personality Vol. 20, Issue 5<br /> Printed on<br /> Recycled Paper<br /> PRSRT STD<br /> US Postage<br /> Paid<br /> St. Joseph, MI<br /> Permit No. 158<br /> Concentrated<br /> Cleaning Power<br /> Targeted wash zones, 36 spray jets,<br /> and a flexible racking system are<br /> just some of the features on the<br /> new line of KitchenAid® dishwashers,<br /> giving you 25% better results versus<br /> the competition.*<br /> *Combined wash and dry results of leading<br /> premium brands’ highest MSRP models<br /> without heated dry.<br /> For additional information about<br /> KitchenAid® appliances visit KitchenAid.com<br /> ®Registered trademark/™Trademark/the shape of the<br /> stand mixer is a registered trademark of KitchenAid, U.S.A.<br /> <a title="May '09 page 1" href="http://catalog.proemags.com/publication/c497b52a?page=1"> The RetailObserver 5542 Monterey Road, #258, Sa</a> <a title="May '09 page 2" href="http://catalog.proemags.com/publication/c497b52a?page=2"> Concentrated Cleaning Power Targeted wash zon</a> <a title="May '09 page 3" href="http://catalog.proemags.com/publication/c497b52a?page=3"> Publisher’s Statement Celebrating Our 20th </a> <a title="May '09 page 4" href="http://catalog.proemags.com/publication/c497b52a?page=4"> THE WAY I SEE IT EllE’S VIEWTHE W</a> <a title="May '09 page 5" href="http://catalog.proemags.com/publication/c497b52a?page=5"> </a> <a title="May '09 page 6" href="http://catalog.proemags.com/publication/c497b52a?page=6"> Headquartered in a Memphis suburb, Ge</a> <a title="May '09 page 7" href="http://catalog.proemags.com/publication/c497b52a?page=7"> to Win MEGA GroUP USA andRapidlyGRowinG — p</a> <a title="May '09 page 8" href="http://catalog.proemags.com/publication/c497b52a?page=8"> Seen At 1 </a> <a title="May '09 page 9" href="http://catalog.proemags.com/publication/c497b52a?page=9"> This trendy Café just got hotter. To all of you </a> <a title="May '09 page 10" href="http://catalog.proemags.com/publication/c497b52a?page=10"> — NOW PLAYING—NAtIoN inDEPEnDEntDEa FoRahealthieR</a> <a title="May '09 page 11" href="http://catalog.proemags.com/publication/c497b52a?page=11"> wIdE MArkEtING GroUP lERS’PRESCRiPtion — Bottomli</a> <a title="May '09 page 12" href="http://catalog.proemags.com/publication/c497b52a?page=12"> Seen At march - 1 1 ,2009 TACTICS. TRENDS. T 1</a> <a title="May '09 page 13" href="http://catalog.proemags.com/publication/c497b52a?page=13"> </a> <a title="May '09 page 14" href="http://catalog.proemags.com/publication/c497b52a?page=14"> — NOW PLAYING— BuilDingBRan onedealeR With </a> <a title="May '09 page 15" href="http://catalog.proemags.com/publication/c497b52a?page=15"> BrANdSoUrcE DaWaREnESS— atatime three years </a> <a title="May '09 page 16" href="http://catalog.proemags.com/publication/c497b52a?page=16"> Seen At 1 2 3 4 5 6 7 8 9 </a> <a title="May '09 page 17" href="http://catalog.proemags.com/publication/c497b52a?page=17"> ALMO PRODUCT AVAILABILITY </a> <a title="May '09 page 18" href="http://catalog.proemags.com/publication/c497b52a?page=18"> NeWs NeWs NeWs </a> <a title="May '09 page 19" href="http://catalog.proemags.com/publication/c497b52a?page=19"> Next-DayService&HouseCalls: DCS by Fisher & Payke</a> <a title="May '09 page 20" href="http://catalog.proemags.com/publication/c497b52a?page=20"> INdusTry News | continued from page 17 | cycleha</a> <a title="May '09 page 21" href="http://catalog.proemags.com/publication/c497b52a?page=21"> ® Introducing the NEW Viking Range Series </a> <a title="May '09 page 22" href="http://catalog.proemags.com/publication/c497b52a?page=22"> INdusTry News | continued from page 18 | their re</a> <a title="May '09 page 23" href="http://catalog.proemags.com/publication/c497b52a?page=23"> </a> <a title="May '09 page 24" href="http://catalog.proemags.com/publication/c497b52a?page=24"> INdusTry News | continued from page 20 | with ke</a> <a title="May '09 page 25" href="http://catalog.proemags.com/publication/c497b52a?page=25"> </a> <a title="May '09 page 26" href="http://catalog.proemags.com/publication/c497b52a?page=26"> INdusTry News | continued from page 22 | bathroom</a> <a title="May '09 page 27" href="http://catalog.proemags.com/publication/c497b52a?page=27"> </a> <a title="May '09 page 28" href="http://catalog.proemags.com/publication/c497b52a?page=28"> INdusTry News | continued from page 24 | members </a> <a title="May '09 page 29" href="http://catalog.proemags.com/publication/c497b52a?page=29"> For truly exceptional outdoor kitchens, </a> <a title="May '09 page 30" href="http://catalog.proemags.com/publication/c497b52a?page=30"> INdusTry News | continued from page 26 | excellen</a> <a title="May '09 page 31" href="http://catalog.proemags.com/publication/c497b52a?page=31"> </a> <a title="May '09 page 32" href="http://catalog.proemags.com/publication/c497b52a?page=32"> ManufactuReR's nOtes Liebherr Expands Side-by-</a> <a title="May '09 page 33" href="http://catalog.proemags.com/publication/c497b52a?page=33"> </a> <a title="May '09 page 34" href="http://catalog.proemags.com/publication/c497b52a?page=34"> dIstRIbutOR nOtes Riggs Distributing, Inc. Introd</a> <a title="May '09 page 35" href="http://catalog.proemags.com/publication/c497b52a?page=35"> NEW CONSUMER REBATE AD</a> <a title="May '09 page 36" href="http://catalog.proemags.com/publication/c497b52a?page=36"> dIstRIbutOR nOtes Creative Solutions for Challeng</a> <a title="May '09 page 37" href="http://catalog.proemags.com/publication/c497b52a?page=37"> CreativeSolutionsforChallengingTimes Twoprogramsd</a> <a title="May '09 page 38" href="http://catalog.proemags.com/publication/c497b52a?page=38"> THE SERVICER dEAn lAndERSTHE SERVICER </a> <a title="May '09 page 39" href="http://catalog.proemags.com/publication/c497b52a?page=39"> </a> <a title="May '09 page 40" href="http://catalog.proemags.com/publication/c497b52a?page=40"> NeWs NeWs NeWs </a> <a title="May '09 page 41" href="http://catalog.proemags.com/publication/c497b52a?page=41"> resIdeNTIal addITIoN uNder $100,000 S. D. Lohr, I</a> <a title="May '09 page 42" href="http://catalog.proemags.com/publication/c497b52a?page=42"> NeWs NeWs NeWs </a> <a title="May '09 page 43" href="http://catalog.proemags.com/publication/c497b52a?page=43"> CEA Names Industry Leaders to the 2009 CE Hall of</a> <a title="May '09 page 44" href="http://catalog.proemags.com/publication/c497b52a?page=44"> RETAIl VIEWS EllY VAlASRETAIl VI</a> <a title="May '09 page 45" href="http://catalog.proemags.com/publication/c497b52a?page=45"> </a> <a title="May '09 page 46" href="http://catalog.proemags.com/publication/c497b52a?page=46"> CuSToMER SERVICE JoHn TSCHoHlCuSToMER SERV</a> <a title="May '09 page 47" href="http://catalog.proemags.com/publication/c497b52a?page=47"> NeWs NeWs NeWs NeWsNeWs NeWs NeWs NeWs </a> <a title="May '09 page 48" href="http://catalog.proemags.com/publication/c497b52a?page=48"> braNd buildiNG CHRIS THIEdEbraNd buildi</a> <a title="May '09 page 49" href="http://catalog.proemags.com/publication/c497b52a?page=49"> DISTRIBUTED BY: AVIR APPLIANCE </a> <a title="May '09 page 50" href="http://catalog.proemags.com/publication/c497b52a?page=50"> SToRE PlAnnIng MARK SCHAFFElddESIgn dETAIlS</a> <a title="May '09 page 51" href="http://catalog.proemags.com/publication/c497b52a?page=51"> </a> <a title="May '09 page 52" href="http://catalog.proemags.com/publication/c497b52a?page=52"> SPOTLIGHT:THERMADO 4 Times in a Row RANKED #1 B</a> <a title="May '09 page 53" href="http://catalog.proemags.com/publication/c497b52a?page=53"> R,AN AMERICAN ICON RANKED #1 By a Leading Cons</a> <a title="May '09 page 54" href="http://catalog.proemags.com/publication/c497b52a?page=54"> OMiNG eveNTs caleNdar 2009 C MAY-2009 5-6</a> <a title="May '09 page 55" href="http://catalog.proemags.com/publication/c497b52a?page=55"> RO_cert7.25x4.7live.indd 1 </a> <a title="May '09 page 56" href="http://catalog.proemags.com/publication/c497b52a?page=56"> neWS neWS neWS </a> <a title="May '09 page 57" href="http://catalog.proemags.com/publication/c497b52a?page=57"> Which came first, the Cart or the Egg? Sierra </a> <a title="May '09 page 58" href="http://catalog.proemags.com/publication/c497b52a?page=58"> NeWs NeWs NeWs </a> <a title="May '09 page 59" href="http://catalog.proemags.com/publication/c497b52a?page=59"> </a> <a title="May '09 page 60" href="http://catalog.proemags.com/publication/c497b52a?page=60"> neWS neWS neWS neWS neWS neWS neWS neWS MEGA Sh</a> <a title="May '09 page 61" href="http://catalog.proemags.com/publication/c497b52a?page=61"> </a> <a title="May '09 page 62" href="http://catalog.proemags.com/publication/c497b52a?page=62"> NeWs NeWs NeWsNeWs NeWs NeWs 2009 Brand Source</a> <a title="May '09 page 63" href="http://catalog.proemags.com/publication/c497b52a?page=63"> </a> <a title="May '09 page 64" href="http://catalog.proemags.com/publication/c497b52a?page=64"> Flashback noSTAlgIAnoSTAlgIA do you remember t</a> <a title="May '09 page 65" href="http://catalog.proemags.com/publication/c497b52a?page=65"> looK WHo’S REAdIng... The RetailObserver </a> <a title="May '09 page 66" href="http://catalog.proemags.com/publication/c497b52a?page=66"> </a> <a title="May '09 page 67" href="http://catalog.proemags.com/publication/c497b52a?page=67"> Setting a High Standard Introducing the ind</a> <a title="May '09 page 68" href="http://catalog.proemags.com/publication/c497b52a?page=68"> PURCELL MURRAY PRODUCT SPOTLIGHT: The Fuego Modul</a>