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<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> www.probatburns.com<br /> www.probat.com<br /> <br /> Contents<br /> March 2014 Vol. 186/No. 3<br /> features<br /> 24 Single Serve: Shifting<br /> Expectations in Beverages<br /> By Anne-Marie Hardie<br /> COVER<br /> STORY<br /> 32 Discovering Wulong Teas<br /> By Barbara Dufrêne<br /> 38 Certifying Organizations:<br /> Projects, Progress and Products<br /> By Rachel Northrop<br /> 46 Soluble Coffee:<br /> From Sachets to Single Serve<br /> By Anne-Marie Hardie<br /> 52 Special Report: Social Media Part III—<br /> Q&A with Tara Shenson, SCAA<br /> By Aaron Kiel<br /> 56 Origin Highlight:<br /> Papua New Guinea Part I<br /> By Maja Wallengren<br /> 24<br /> 32<br /> 46<br /> 56<br /> 38<br /> departments<br /> 12 Editor's Letter<br /> 14 New & Notable<br /> 20 Facts, Figures & Findings<br /> 22 Cal<a title="Tea &amp; Coffee - March, 2014 page 1" href="http://catalog.proemags.com/publication/b9d399b9?page=1"> </a> <a title="Tea &amp; Coffee - March, 2014 page 2" href="http://catalog.proemags.com/publication/b9d399b9?page=2"> </a> <a title="Tea &amp; Coffee - March, 2014 page 3" href="http://catalog.proemags.com/publication/b9d399b9?page=3"> </a> <a title="Tea &amp; Coffee - March, 2014 page 4" href="http://catalog.proemags.com/publication/b9d399b9?page=4"> </a> <a title="Tea &amp; Coffee - March, 2014 page 5" href="http://catalog.proemags.com/publication/b9d399b9?page=5"> </a> <a title="Tea &amp; Coffee - March, 2014 page 6" href="http://catalog.proemags.com/publication/b9d399b9?page=6"> </a> <a title="Tea &amp; Coffee - March, 2014 page 7" href="http://catalog.proemags.com/publication/b9d399b9?page=7"> </a> <a title="Tea &amp; Coffee - March, 2014 page 8" href="http://catalog.proemags.com/publication/b9d399b9?page=8"> www.probatburns.com www.probat.com</a> <a title="Tea &amp; Coffee - March, 2014 page 9" href="http://catalog.proemags.com/publication/b9d399b9?page=9"> </a> <a title="Tea &amp; Coffee - March, 2014 page 10" href="http://catalog.proemags.com/publication/b9d399b9?page=10"> Contents March 2014 Vol. 186/No. 3 features 24 S</a> <a title="Tea &amp; Coffee - March, 2014 page 11" href="http://catalog.proemags.com/publication/b9d399b9?page=11"> NEW Move coffee and tea g</a> <a title="Tea &amp; Coffee - March, 2014 page 12" href="http://catalog.proemags.com/publication/b9d399b9?page=12"> from the Editor'sDesk Editor-in-Chief Specia</a> <a title="Tea &amp; Coffee - March, 2014 page 13" href="http://catalog.proemags.com/publication/b9d399b9?page=13"> Intelligent defect detection with Bühler's ultima</a> <a title="Tea &amp; Coffee - March, 2014 page 14" href="http://catalog.proemags.com/publication/b9d399b9?page=14"> New&Notable tea & coffee reports brewing worldwi</a> <a title="Tea &amp; Coffee - March, 2014 page 15" href="http://catalog.proemags.com/publication/b9d399b9?page=15"> A BETTER SINGLE SERVE SOLUTION The UpShot™ Filt</a> <a title="Tea &amp; Coffee - March, 2014 page 16" href="http://catalog.proemags.com/publication/b9d399b9?page=16"> New&Notable produced using sustainable methods </a> <a title="Tea &amp; Coffee - March, 2014 page 17" href="http://catalog.proemags.com/publication/b9d399b9?page=17"> and artist Madilynn hand-painted all of the gold </a> <a title="Tea &amp; Coffee - March, 2014 page 18" href="http://catalog.proemags.com/publication/b9d399b9?page=18"> New&Notable brand globally and sought to divers</a> <a title="Tea &amp; Coffee - March, 2014 page 19" href="http://catalog.proemags.com/publication/b9d399b9?page=19"> NCA Convention Heads to NOLA The National Coffee </a> <a title="Tea &amp; Coffee - March, 2014 page 20" href="http://catalog.proemags.com/publication/b9d399b9?page=20"> facts, figures & findings Growth rates for Brewed</a> <a title="Tea &amp; Coffee - March, 2014 page 21" href="http://catalog.proemags.com/publication/b9d399b9?page=21"> </a> <a title="Tea &amp; Coffee - March, 2014 page 22" href="http://catalog.proemags.com/publication/b9d399b9?page=22"> calendar of events March 6 – 9 Natural Products E</a> <a title="Tea &amp; Coffee - March, 2014 page 23" href="http://catalog.proemags.com/publication/b9d399b9?page=23"> </a> <a title="Tea &amp; Coffee - March, 2014 page 24" href="http://catalog.proemags.com/publication/b9d399b9?page=24"> single serve Single Serve: Shifting Expectations </a> <a title="Tea &amp; Coffee - March, 2014 page 25" href="http://catalog.proemags.com/publication/b9d399b9?page=25"> CO R VE STORY Single serve has experienced an i</a> <a title="Tea &amp; Coffee - March, 2014 page 26" href="http://catalog.proemags.com/publication/b9d399b9?page=26"> O R Y single serve C VE STOR large role in the</a> <a title="Tea &amp; Coffee - March, 2014 page 27" href="http://catalog.proemags.com/publication/b9d399b9?page=27"> Visit our Booth! NCA: Table Top #13 SCAA: Booth</a> <a title="Tea &amp; Coffee - March, 2014 page 28" href="http://catalog.proemags.com/publication/b9d399b9?page=28"> single serve large-cup varieties and the four esp</a> <a title="Tea &amp; Coffee - March, 2014 page 29" href="http://catalog.proemags.com/publication/b9d399b9?page=29"> </a> <a title="Tea &amp; Coffee - March, 2014 page 30" href="http://catalog.proemags.com/publication/b9d399b9?page=30"> single serve Distant Lands Coffee new single-</a> <a title="Tea &amp; Coffee - March, 2014 page 31" href="http://catalog.proemags.com/publication/b9d399b9?page=31"> ground,” said George Jage, founder and dire</a> <a title="Tea &amp; Coffee - March, 2014 page 32" href="http://catalog.proemags.com/publication/b9d399b9?page=32"> wulong teas Discovering Wulong Teas Traditionally</a> <a title="Tea &amp; Coffee - March, 2014 page 33" href="http://catalog.proemags.com/publication/b9d399b9?page=33"> </a> <a title="Tea &amp; Coffee - March, 2014 page 34" href="http://catalog.proemags.com/publication/b9d399b9?page=34"> wulong teas Fujian around the town of Anxi. It </a> <a title="Tea &amp; Coffee - March, 2014 page 35" href="http://catalog.proemags.com/publication/b9d399b9?page=35"> mailto:info.teamac@marchesini.it www.teamac.i</a> <a title="Tea &amp; Coffee - March, 2014 page 36" href="http://catalog.proemags.com/publication/b9d399b9?page=36"> wulong teas more or less tight little pearls. </a> <a title="Tea &amp; Coffee - March, 2014 page 37" href="http://catalog.proemags.com/publication/b9d399b9?page=37"> It is the array of fragrances among Wulong teas t</a> <a title="Tea &amp; Coffee - March, 2014 page 38" href="http://catalog.proemags.com/publication/b9d399b9?page=38"> certifying organizations Certifying Organizations</a> <a title="Tea &amp; Coffee - March, 2014 page 39" href="http://catalog.proemags.com/publication/b9d399b9?page=39"> </a> <a title="Tea &amp; Coffee - March, 2014 page 40" href="http://catalog.proemags.com/publication/b9d399b9?page=40"> certifying organizations The end of 2013 ma</a> <a title="Tea &amp; Coffee - March, 2014 page 41" href="http://catalog.proemags.com/publication/b9d399b9?page=41"> </a> <a title="Tea &amp; Coffee - March, 2014 page 42" href="http://catalog.proemags.com/publication/b9d399b9?page=42"> certifying organizations Program FT USA </a> <a title="Tea &amp; Coffee - March, 2014 page 43" href="http://catalog.proemags.com/publication/b9d399b9?page=43"> tion from the Minas Gerais state in Brazil. The o</a> <a title="Tea &amp; Coffee - March, 2014 page 44" href="http://catalog.proemags.com/publication/b9d399b9?page=44"> certifying organizations the value of Rainforest </a> <a title="Tea &amp; Coffee - March, 2014 page 45" href="http://catalog.proemags.com/publication/b9d399b9?page=45"> </a> <a title="Tea &amp; Coffee - March, 2014 page 46" href="http://catalog.proemags.com/publication/b9d399b9?page=46"> soluble coffee Soluble Coffee: From Sachets to Si</a> <a title="Tea &amp; Coffee - March, 2014 page 47" href="http://catalog.proemags.com/publication/b9d399b9?page=47"> </a> <a title="Tea &amp; Coffee - March, 2014 page 48" href="http://catalog.proemags.com/publication/b9d399b9?page=48"> soluble coffee get market, companies like ElCafé </a> <a title="Tea &amp; Coffee - March, 2014 page 49" href="http://catalog.proemags.com/publication/b9d399b9?page=49"> </a> <a title="Tea &amp; Coffee - March, 2014 page 50" href="http://catalog.proemags.com/publication/b9d399b9?page=50"> soluble coffee coffee or mixed with a creamer </a> <a title="Tea &amp; Coffee - March, 2014 page 51" href="http://catalog.proemags.com/publication/b9d399b9?page=51"> Starbucks VIA was one of the first 100 percent na</a> <a title="Tea &amp; Coffee - March, 2014 page 52" href="http://catalog.proemags.com/publication/b9d399b9?page=52"> special report: social media part iii Coffee & Te</a> <a title="Tea &amp; Coffee - March, 2014 page 53" href="http://catalog.proemags.com/publication/b9d399b9?page=53"> </a> <a title="Tea &amp; Coffee - March, 2014 page 54" href="http://catalog.proemags.com/publication/b9d399b9?page=54"> special report: social media part iii many, si</a> <a title="Tea &amp; Coffee - March, 2014 page 55" href="http://catalog.proemags.com/publication/b9d399b9?page=55"> T&C: Are there any mistakes com- panies should av</a> <a title="Tea &amp; Coffee - March, 2014 page 56" href="http://catalog.proemags.com/publication/b9d399b9?page=56"> origin highlight papua new guinea part i </a> <a title="Tea &amp; Coffee - March, 2014 page 57" href="http://catalog.proemags.com/publication/b9d399b9?page=57"> Papua New Guinea's Tribal Coffee Revival It's ar</a> <a title="Tea &amp; Coffee - March, 2014 page 58" href="http://catalog.proemags.com/publication/b9d399b9?page=58"> origin highlight papua new guinea part i for the </a> <a title="Tea &amp; Coffee - March, 2014 page 59" href="http://catalog.proemags.com/publication/b9d399b9?page=59"> mailto:sales@scolarieng.com mailto:usa@scolarieng</a> <a title="Tea &amp; Coffee - March, 2014 page 60" href="http://catalog.proemags.com/publication/b9d399b9?page=60"> origin highlight papua new guinea part i season. </a> <a title="Tea &amp; Coffee - March, 2014 page 61" href="http://catalog.proemags.com/publication/b9d399b9?page=61"> </a> <a title="Tea &amp; Coffee - March, 2014 page 62" href="http://catalog.proemags.com/publication/b9d399b9?page=62"> company news AcmaVolpak's T4 Modula Offers New Te</a> <a title="Tea &amp; Coffee - March, 2014 page 63" href="http://catalog.proemags.com/publication/b9d399b9?page=63"> The National Coffee Association would like to exp</a> <a title="Tea &amp; Coffee - March, 2014 page 64" href="http://catalog.proemags.com/publication/b9d399b9?page=64"> company news tion companies have joined for</a> <a title="Tea &amp; Coffee - March, 2014 page 65" href="http://catalog.proemags.com/publication/b9d399b9?page=65"> I s your coffee hotter than your MARKETING STRATE</a> <a title="Tea &amp; Coffee - March, 2014 page 66" href="http://catalog.proemags.com/publication/b9d399b9?page=66"> people news Nespresso Inventor Eric Favre to Re</a> <a title="Tea &amp; Coffee - March, 2014 page 67" href="http://catalog.proemags.com/publication/b9d399b9?page=67"> ance. 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