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<br /> Industry Trends: Hot-Rod Market Update<br /> LTY EQUIP<br /> IA<br /> M<br /> SPEC<br /> ENT<br /> ON<br /> MA<br /> I<br /> R<br /> T<br /> E T I<br /> ASSOC<br /> K<br /> A<br /> June 2010<br /> VOL. 46<br /> Meet the<br /> Candidates<br /> for the 2010–2012<br /> SEMA Board of Directors<br /> Adrian Murray<br /> Jim Bingham Ed Orzetti<br /> Luanne Brown Joseph Risch<br /> Ron Funfar Ernie Silvers<br /> John Hotchkis Chris Thomson<br /> John Iannotte Mark Toebben<br /> Myles Kovacs Tim Watts<br /> B.J. Leanse Bob West<br /> Bob Moore Dave Wrobleski<br /> G ARM IN<br /> the nu way to travel<br /> nuvt 1390T bundled with nuMaps Lifetime<br /> Garmin is pleased to announce a new bundle that includes both the popular nuvi 1390T and<br /> nuMaps Lifetime<a title="June Vmag.pdf page 1" href="http://catalog.proemags.com/publication/7f0ed2a9?page=1"> Industry Trends: Hot-Rod Market Update LTY </a> <a title="June Vmag.pdf page 2" href="http://catalog.proemags.com/publication/7f0ed2a9?page=2"> G ARM IN the nu way to travel nuvt 1390T bundle</a> <a title="June Vmag.pdf page 3" href="http://catalog.proemags.com/publication/7f0ed2a9?page=3"> Customize With Confidence ™ Supplier/Install</a> <a title="June Vmag.pdf page 4" href="http://catalog.proemags.com/publication/7f0ed2a9?page=4"> Courtesy of RideTech 44 SEMA TABLE OF CONTENTS J</a> <a title="June Vmag.pdf page 5" href="http://catalog.proemags.com/publication/7f0ed2a9?page=5"> THE NEXT GENERATION BEDUNER! NO SPRAY-IN BOOTH </a> <a title="June Vmag.pdf page 6" href="http://catalog.proemags.com/publication/7f0ed2a9?page=6"> PAY PER BUYER HOT Leads, Not COLD Clicks MEMBER </a> <a title="June Vmag.pdf page 7" href="http://catalog.proemags.com/publication/7f0ed2a9?page=7"> SEMA SHOW: Behind Your Business 100% </a> <a title="June Vmag.pdf page 8" href="http://catalog.proemags.com/publication/7f0ed2a9?page=8"> SEMA CHRIS KERSTING Leadership That Inspires </a> <a title="June Vmag.pdf page 9" href="http://catalog.proemags.com/publication/7f0ed2a9?page=9"> e<fanq AMERICA'S BEST \7 TRI-FOLD TONNEAUS!^^ </a> <a title="June Vmag.pdf page 10" href="http://catalog.proemags.com/publication/7f0ed2a9?page=10"> SEMA PRODUCT AND CATALOG SHOWCASE Bavarian Autos</a> <a title="June Vmag.pdf page 11" href="http://catalog.proemags.com/publication/7f0ed2a9?page=11"> Egge Machine Co. Inc. Egge Speed Shop's SpeedSho</a> <a title="June Vmag.pdf page 12" href="http://catalog.proemags.com/publication/7f0ed2a9?page=12"> SEMA PRODUCT AND CATALOG SHOWCASE Horkey's Wood </a> <a title="June Vmag.pdf page 13" href="http://catalog.proemags.com/publication/7f0ed2a9?page=13"> Mechtron Innovations Inc. Perforated and Louvered</a> <a title="June Vmag.pdf page 14" href="http://catalog.proemags.com/publication/7f0ed2a9?page=14"> SEMA PRODUCT AND CATALOG SHOWCASE Owens Products</a> <a title="June Vmag.pdf page 15" href="http://catalog.proemags.com/publication/7f0ed2a9?page=15"> Speed Direct Speed Direct specializes in brin</a> <a title="June Vmag.pdf page 16" href="http://catalog.proemags.com/publication/7f0ed2a9?page=16"> SEMA PRODUCT AND CATALOG SHOWCASE Truck Covers US</a> <a title="June Vmag.pdf page 17" href="http://catalog.proemags.com/publication/7f0ed2a9?page=17"> ( #% # (*Y(-* -+#' ++ * *$ ,"* /#," </a> <a title="June Vmag.pdf page 18" href="http://catalog.proemags.com/publication/7f0ed2a9?page=18"> SEMA INDUSTRY NEWS SEMA Named Childhelp 2010 Co</a> <a title="June Vmag.pdf page 19" href="http://catalog.proemags.com/publication/7f0ed2a9?page=19"> America's #1 Selling Roll Up </a> <a title="June Vmag.pdf page 20" href="http://catalog.proemags.com/publication/7f0ed2a9?page=20"> SEMA INDUSTRY NEWS Foose Returns as Grand Marsha</a> <a title="June Vmag.pdf page 21" href="http://catalog.proemags.com/publication/7f0ed2a9?page=21"> 'SJEBZ +VMZ t1BTBEFOB $BMJGPSOJB CELEBR</a> <a title="June Vmag.pdf page 22" href="http://catalog.proemags.com/publication/7f0ed2a9?page=22"> Fast Facts Cont. from p. 20 Summit meeting</a> <a title="June Vmag.pdf page 23" href="http://catalog.proemags.com/publication/7f0ed2a9?page=23"> Mercedes CLS 63 AMG W</a> <a title="June Vmag.pdf page 24" href="http://catalog.proemags.com/publication/7f0ed2a9?page=24"> SEMA REQUIRED READING Protecting the Automotive</a> <a title="June Vmag.pdf page 25" href="http://catalog.proemags.com/publication/7f0ed2a9?page=25"> GE Money Worried your customers are going somep</a> <a title="June Vmag.pdf page 26" href="http://catalog.proemags.com/publication/7f0ed2a9?page=26"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS By Steve M</a> <a title="June Vmag.pdf page 27" href="http://catalog.proemags.com/publication/7f0ed2a9?page=27"> FEDERAL UPDATE Fuel Economy and </a> <a title="June Vmag.pdf page 28" href="http://catalog.proemags.com/publication/7f0ed2a9?page=28"> No More Business As Usual Business h</a> <a title="June Vmag.pdf page 29" href="http://catalog.proemags.com/publication/7f0ed2a9?page=29"> Learn More. Earn More. Staff Training and Deve</a> <a title="June Vmag.pdf page 30" href="http://catalog.proemags.com/publication/7f0ed2a9?page=30"> SEMA PEOPLE Ca</a> <a title="June Vmag.pdf page 31" href="http://catalog.proemags.com/publication/7f0ed2a9?page=31"> JOHN HOTCHKIS I am honored to have been sele</a> <a title="June Vmag.pdf page 32" href="http://catalog.proemags.com/publication/7f0ed2a9?page=32"> SEMA ■ PEOPLE B.J. LEANSE (INCUMBENT</a> <a title="June Vmag.pdf page 33" href="http://catalog.proemags.com/publication/7f0ed2a9?page=33"> ERNIE SILVERS “I believe SEMA is an excelle</a> <a title="June Vmag.pdf page 34" href="http://catalog.proemags.com/publication/7f0ed2a9?page=34"> SEMA ■ PEOPLE TIM WATTS (INCUMB</a> <a title="June Vmag.pdf page 35" href="http://catalog.proemags.com/publication/7f0ed2a9?page=35"> Candidates for Manufacturers' Rep Category </a> <a title="June Vmag.pdf page 36" href="http://catalog.proemags.com/publication/7f0ed2a9?page=36"> SEMA ■ PEOPLE Candidates for Distributor/Retaile</a> <a title="June Vmag.pdf page 37" href="http://catalog.proemags.com/publication/7f0ed2a9?page=37"> BOB MOORE (INCUMBENT) As the chairman of the</a> <a title="June Vmag.pdf page 38" href="http://catalog.proemags.com/publication/7f0ed2a9?page=38"> SEMA ■ PEOPLE JOSEPH RISCH I am</a> <a title="June Vmag.pdf page 39" href="http://catalog.proemags.com/publication/7f0ed2a9?page=39"> KOYORAD J^ Op3 NEW 1991-2005 ACURA 1969-1978 </a> <a title="June Vmag.pdf page 40" href="http://catalog.proemags.com/publication/7f0ed2a9?page=40"> SEMA BEST PRACTICES By Steve Campbell Trade Sho</a> <a title="June Vmag.pdf page 41" href="http://catalog.proemags.com/publication/7f0ed2a9?page=41"> The exhibitor receives a USB thumb do</a> <a title="June Vmag.pdf page 42" href="http://catalog.proemags.com/publication/7f0ed2a9?page=42"> SEMA BUSINESS By Megan McKernan SEMA's Financia</a> <a title="June Vmag.pdf page 43" href="http://catalog.proemags.com/publication/7f0ed2a9?page=43"> Here is what regular participants in the progr</a> <a title="June Vmag.pdf page 44" href="http://catalog.proemags.com/publication/7f0ed2a9?page=44"> SEMA BUSINESS By Steve Campbell Shifting Gears </a> <a title="June Vmag.pdf page 45" href="http://catalog.proemags.com/publication/7f0ed2a9?page=45"> that street-rod builders are revisiting time- hon</a> <a title="June Vmag.pdf page 46" href="http://catalog.proemags.com/publication/7f0ed2a9?page=46"> Eastern Catalytic: The #1 Manifold Converter Manu</a> <a title="June Vmag.pdf page 47" href="http://catalog.proemags.com/publication/7f0ed2a9?page=47"> with their cars. On the other hand, at lea</a> <a title="June Vmag.pdf page 48" href="http://catalog.proemags.com/publication/7f0ed2a9?page=48"> SEMA BUSINESS Hot Rod Alley Exhibitors A-Z, The </a> <a title="June Vmag.pdf page 49" href="http://catalog.proemags.com/publication/7f0ed2a9?page=49"> SEMA SHOW: Behind Your Business 100% </a> <a title="June Vmag.pdf page 50" href="http://catalog.proemags.com/publication/7f0ed2a9?page=50"> SEMA HOT ROD ALLEY NEW PRODUCTS Hot Rod Alley E</a> <a title="June Vmag.pdf page 51" href="http://catalog.proemags.com/publication/7f0ed2a9?page=51"> Billet Specialties Inc. 348/409 Tru Trac 800-245-</a> <a title="June Vmag.pdf page 52" href="http://catalog.proemags.com/publication/7f0ed2a9?page=52"> SEMA ■ HOT ROD ALLEY NEW PRODUCTS Bill</a> <a title="June Vmag.pdf page 53" href="http://catalog.proemags.com/publication/7f0ed2a9?page=53"> Brookville Roadsters Inc. '32 Full-Fendered Ford </a> <a title="June Vmag.pdf page 54" href="http://catalog.proemags.com/publication/7f0ed2a9?page=54"> SEMA ■ HOT ROD ALLEY NEW PRODUCTS Corn</a> <a title="June Vmag.pdf page 55" href="http://catalog.proemags.com/publication/7f0ed2a9?page=55"> 4&*.BOVGBDUVSFS1SPEVDU-JCSBSZ 5IF0OF4UPQ</a> <a title="June Vmag.pdf page 56" href="http://catalog.proemags.com/publication/7f0ed2a9?page=56"> SEMA ■ HOT ROD ALLEY NEW PRODUCTS Flaming R</a> <a title="June Vmag.pdf page 57" href="http://catalog.proemags.com/publication/7f0ed2a9?page=57"> Lokar Performance Products Interior Battery Disco</a> <a title="June Vmag.pdf page 58" href="http://catalog.proemags.com/publication/7f0ed2a9?page=58"> SEMA ■ HOT ROD ALLEY NEW PRODUCTS Lenny Schae</a> <a title="June Vmag.pdf page 59" href="http://catalog.proemags.com/publication/7f0ed2a9?page=59"> RideTech (Air Ride Technologies Inc.) Tiger Cage </a> <a title="June Vmag.pdf page 60" href="http://catalog.proemags.com/publication/7f0ed2a9?page=60"> SEMA ■ HOT ROD ALLEY NEW PRODUCTS St</a> <a title="June Vmag.pdf page 61" href="http://catalog.proemags.com/publication/7f0ed2a9?page=61"> 64.BOVGBDUVSFST $IJOBJTUIF8PSMEnT'BTUFTU(SPXJOH"V</a> <a title="June Vmag.pdf page 62" href="http://catalog.proemags.com/publication/7f0ed2a9?page=62"> SEMA ■ HOT ROD ALLEY NEW PRODUCTS Unisteer Perfo</a> <a title="June Vmag.pdf page 63" href="http://catalog.proemags.com/publication/7f0ed2a9?page=63"> Join Us for the Second Annual Old Town P</a> <a title="June Vmag.pdf page 64" href="http://catalog.proemags.com/publication/7f0ed2a9?page=64"> </a> <a title="June Vmag.pdf page 65" href="http://catalog.proemags.com/publication/7f0ed2a9?page=65"> SEMA BUSINESS Top 100 Hot-Rod Market Retailers </a> <a title="June Vmag.pdf page 66" href="http://catalog.proemags.com/publication/7f0ed2a9?page=66"> SEMA ■ BUSINESS HUTCHBSR 4030 Concord Parkway S.</a> <a title="June Vmag.pdf page 67" href="http://catalog.proemags.com/publication/7f0ed2a9?page=67"> when was your first aftermarket experience? </a> <a title="June Vmag.pdf page 68" href="http://catalog.proemags.com/publication/7f0ed2a9?page=68"> SEMA BUSINESS By Steve Campbell Hills to Climb</a> <a title="June Vmag.pdf page 69" href="http://catalog.proemags.com/publication/7f0ed2a9?page=69"> Courtesy of KTM ■ Floor traffic is picking up, d</a> <a title="June Vmag.pdf page 70" href="http://catalog.proemags.com/publication/7f0ed2a9?page=70"> SEMA ■ BUSINESS </a> <a title="June Vmag.pdf page 71" href="http://catalog.proemags.com/publication/7f0ed2a9?page=71"> July 14 - 16, 2010 Centro Banamex Mexico </a> <a title="June Vmag.pdf page 72" href="http://catalog.proemags.com/publication/7f0ed2a9?page=72"> SEMA POWERSPORTS & UTILITY VEHICLES NEW PRODUCTS </a> <a title="June Vmag.pdf page 73" href="http://catalog.proemags.com/publication/7f0ed2a9?page=73"> BMF Wheels Inc. Leveling Kit - Tundra 888-313-258</a> <a title="June Vmag.pdf page 74" href="http://catalog.proemags.com/publication/7f0ed2a9?page=74"> SEMA ■ POWERSPORTS & UTILITY VEHICLES NEW PRODUCT</a> <a title="June Vmag.pdf page 75" href="http://catalog.proemags.com/publication/7f0ed2a9?page=75"> Extreme Max Products ATV RampXtender 651-303-1035</a> <a title="June Vmag.pdf page 76" href="http://catalog.proemags.com/publication/7f0ed2a9?page=76"> SEMA ■ POWERSPORTS & UTILITY VEHICLES NEW PRODUCT</a> <a title="June Vmag.pdf page 77" href="http://catalog.proemags.com/publication/7f0ed2a9?page=77"> No-Toil Industries Evolution Air Filter Oil 877-6</a> <a title="June Vmag.pdf page 78" href="http://catalog.proemags.com/publication/7f0ed2a9?page=78"> SEMA ■ POWERSPORTS & UTILITY VEHICLES NEW PRODUCT</a> <a title="June Vmag.pdf page 79" href="http://catalog.proemags.com/publication/7f0ed2a9?page=79"> Vision Motor Sports Inc. 6-Inch to 52-Inch Reflex</a> <a title="June Vmag.pdf page 80" href="http://catalog.proemags.com/publication/7f0ed2a9?page=80"> SEMA BUSINESS Powersports & Utility Vehicles Fro</a> <a title="June Vmag.pdf page 81" href="http://catalog.proemags.com/publication/7f0ed2a9?page=81"> SEMA SHOW: Behind Your Business 100% </a> <a title="June Vmag.pdf page 82" href="http://catalog.proemags.com/publication/7f0ed2a9?page=82"> SEMA BUSINESS ProPledge Restyler Profile Benefi</a> <a title="June Vmag.pdf page 83" href="http://catalog.proemags.com/publication/7f0ed2a9?page=83"> Las Vegas Convention Center, Las Vegas, Nevad</a> <a title="June Vmag.pdf page 84" href="http://catalog.proemags.com/publication/7f0ed2a9?page=84"> YOU STARTED WITH AN IDEA. Your idea grew, develop</a> <a title="June Vmag.pdf page 85" href="http://catalog.proemags.com/publication/7f0ed2a9?page=85"> YOUR MARKET IS HERE. ARE YOU?Want to meet NEW </a> <a title="June Vmag.pdf page 86" href="http://catalog.proemags.com/publication/7f0ed2a9?page=86"> SEMA SHOW EXHIBITOR VALUE TOP 10 FREEBIES FOR SH</a> <a title="June Vmag.pdf page 87" href="http://catalog.proemags.com/publication/7f0ed2a9?page=87"> HANDBOOK 2010 TPMS </a> <a title="June Vmag.pdf page 88" href="http://catalog.proemags.com/publication/7f0ed2a9?page=88"> Quik-Link: 800-687-1557 ext. 151012RIDGEST0IIE S</a> <a title="June Vmag.pdf page 89" href="http://catalog.proemags.com/publication/7f0ed2a9?page=89"> HANDBOOK 2010 Performance feature</a> <a title="June Vmag.pdf page 90" href="http://catalog.proemags.com/publication/7f0ed2a9?page=90"> Tire terminology The Toyo Proxes T1R is a UHP s</a> <a title="June Vmag.pdf page 91" href="http://catalog.proemags.com/publication/7f0ed2a9?page=91"> Quik-Link: 800-687-1557 ext. 15102Great Catch! 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Wheel locks and lug n</a> <a title="June Vmag.pdf page 101" href="http://catalog.proemags.com/publication/7f0ed2a9?page=101"> Quik-Link: 800-687-1557 ext. 15108Build With Our </a> <a title="June Vmag.pdf page 102" href="http://catalog.proemags.com/publication/7f0ed2a9?page=102"> Security black chrome wheels. “Sales of black c</a> <a title="June Vmag.pdf page 103" href="http://catalog.proemags.com/publication/7f0ed2a9?page=103"> Quik-Link: 800-687-1557 ext. 15110Free to good ho</a> <a title="June Vmag.pdf page 104" href="http://catalog.proemags.com/publication/7f0ed2a9?page=104"> Green performance Green performance Tires have </a> <a title="June Vmag.pdf page 105" href="http://catalog.proemags.com/publication/7f0ed2a9?page=105"> Quik-Link: 800-687-1557 ext. 15111STAY IN CDNT</a> <a title="June Vmag.pdf page 106" href="http://catalog.proemags.com/publication/7f0ed2a9?page=106"> Green performance lliTire North America'sTom Gr</a> <a title="June Vmag.pdf page 107" href="http://catalog.proemags.com/publication/7f0ed2a9?page=107"> Quik-Link: 800-687-1557 ext. 15113<fr SUMITOMO TI</a> <a title="June Vmag.pdf page 108" href="http://catalog.proemags.com/publication/7f0ed2a9?page=108"> Green performance SEMA held its “The Race </a> <a title="June Vmag.pdf page 109" href="http://catalog.proemags.com/publication/7f0ed2a9?page=109"> Quik-Link: 800-687-1557 ext. 15115Shop for Tires </a> <a title="June Vmag.pdf page 110" href="http://catalog.proemags.com/publication/7f0ed2a9?page=110"> Wheel survey Is the sh</a> <a title="June Vmag.pdf page 111" href="http://catalog.proemags.com/publication/7f0ed2a9?page=111"> Quik-Link: 800-687-1557 ext. 15116Next Century, N</a> <a title="June Vmag.pdf page 112" href="http://catalog.proemags.com/publication/7f0ed2a9?page=112"> Wheel survey What is the most popular wheel</a> <a title="June Vmag.pdf page 113" href="http://catalog.proemags.com/publication/7f0ed2a9?page=113"> Quik-Link: 800-687-1557 ext. 15117ANNIVERSARY 19</a> <a title="June Vmag.pdf page 114" href="http://catalog.proemags.com/publication/7f0ed2a9?page=114"> High performance TPMS High perf</a> <a title="June Vmag.pdf page 115" href="http://catalog.proemags.com/publication/7f0ed2a9?page=115"> Quik-Link: 800-687-1557 ext. 15118*irti??#!l i</a> <a title="June Vmag.pdf page 116" href="http://catalog.proemags.com/publication/7f0ed2a9?page=116"> High performance TPMS </a> <a title="June Vmag.pdf page 117" href="http://catalog.proemags.com/publication/7f0ed2a9?page=117"> TPM Sensor Activation (J-46079)Tool. 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