If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> Inside: SEMA Legislative & Regulatory Resources<br /> LTY EQU<br /> IP<br /> IA<br /> M<br /> SPEC<br /> ENT<br /> ON<br /> MA<br /> I<br /> R<br /> T<br /> E T I<br /> ASSOC<br /> K<br /> A<br /> “Investing<br /> in Our Future<br /> Starts with YOU”<br /> Doug Evans<br /> SEMA PAC Chairman<br /> Source Interlink Media<br /> Defending the<br /> Specialty-Equipment<br /> Market on<br /> Capitol Hill<br /> Legislative Advocacy for<br /> the Industry in an Uncertain<br /> Political Landscape<br /> Support the Lawmakers<br /> That Support You<br /> The Latest<br /> Mobile-Electronics<br /> New Products<br /> and Trends<br /> <br /> Customize With<br /> Confidence<br /> ™<br /> Supplier/Installer Benefits<br /> r Boost sales through dealer's fixed operations.<br /> r Addresses dealer vehicle modification and<br /> liability concerns.<br /> r Covers installation o<a title="SEMA News May 2010 page 1" href="http://catalog.proemags.com/publication/78fc7a26?page=1"> Inside: SEMA Legislative & Regulatory Resources </a> <a title="SEMA News May 2010 page 2" href="http://catalog.proemags.com/publication/78fc7a26?page=2"> </a> <a title="SEMA News May 2010 page 3" href="http://catalog.proemags.com/publication/78fc7a26?page=3"> Customize With Confidence ™ Supplier/Install</a> <a title="SEMA News May 2010 page 4" href="http://catalog.proemags.com/publication/78fc7a26?page=4"> 92 SEMA TABLE OF CONTENTS May 2010 Vol. 46 No. 5 </a> <a title="SEMA News May 2010 page 5" href="http://catalog.proemags.com/publication/78fc7a26?page=5"> </a> <a title="SEMA News May 2010 page 6" href="http://catalog.proemags.com/publication/78fc7a26?page=6"> PAY PER BUYER HOT Leads, Not COLD Clicks MEMBER </a> <a title="SEMA News May 2010 page 7" href="http://catalog.proemags.com/publication/78fc7a26?page=7"> SEMA SHOW: Behind Your Business 100% </a> <a title="SEMA News May 2010 page 8" href="http://catalog.proemags.com/publication/78fc7a26?page=8"> SEMA CHRIS KERSTING Tapping Trends: Knowledge </a> <a title="SEMA News May 2010 page 9" href="http://catalog.proemags.com/publication/78fc7a26?page=9"> </a> <a title="SEMA News May 2010 page 10" href="http://catalog.proemags.com/publication/78fc7a26?page=10"> SEMA INDUSTRY NEWS SEMA Show Early Registration</a> <a title="SEMA News May 2010 page 11" href="http://catalog.proemags.com/publication/78fc7a26?page=11"> America's #1 Selling Roll Up </a> <a title="SEMA News May 2010 page 12" href="http://catalog.proemags.com/publication/78fc7a26?page=12"> SEMA INDUSTRY NEWS Simple Methods for Easing In</a> <a title="SEMA News May 2010 page 13" href="http://catalog.proemags.com/publication/78fc7a26?page=13"> </a> <a title="SEMA News May 2010 page 14" href="http://catalog.proemags.com/publication/78fc7a26?page=14"> Fast Facts Cont. from p. 12 of finance a</a> <a title="SEMA News May 2010 page 15" href="http://catalog.proemags.com/publication/78fc7a26?page=15"> MINI Cooper S When It Hit</a> <a title="SEMA News May 2010 page 16" href="http://catalog.proemags.com/publication/78fc7a26?page=16"> SEMA REQUIRED READING New Products Making the H</a> <a title="SEMA News May 2010 page 17" href="http://catalog.proemags.com/publication/78fc7a26?page=17"> </a> <a title="SEMA News May 2010 page 18" href="http://catalog.proemags.com/publication/78fc7a26?page=18"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS By Steve M</a> <a title="SEMA News May 2010 page 19" href="http://catalog.proemags.com/publication/78fc7a26?page=19"> systems are designed to make vehicles run more ef</a> <a title="SEMA News May 2010 page 20" href="http://catalog.proemags.com/publication/78fc7a26?page=20"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS By Dan Sad</a> <a title="SEMA News May 2010 page 21" href="http://catalog.proemags.com/publication/78fc7a26?page=21"> The health care debate illustrates the problem.</a> <a title="SEMA News May 2010 page 22" href="http://catalog.proemags.com/publication/78fc7a26?page=22"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS Power </a> <a title="SEMA News May 2010 page 23" href="http://catalog.proemags.com/publication/78fc7a26?page=23"> ■ California Assemblymember Tony Mendoza (second </a> <a title="SEMA News May 2010 page 24" href="http://catalog.proemags.com/publication/78fc7a26?page=24"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS SEMA Gove</a> <a title="SEMA News May 2010 page 25" href="http://catalog.proemags.com/publication/78fc7a26?page=25"> ■ Some officials have tried to limit the types of</a> <a title="SEMA News May 2010 page 26" href="http://catalog.proemags.com/publication/78fc7a26?page=26"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS Governme</a> <a title="SEMA News May 2010 page 27" href="http://catalog.proemags.com/publication/78fc7a26?page=27"> major federal laws and regulations that affe</a> <a title="SEMA News May 2010 page 28" href="http://catalog.proemags.com/publication/78fc7a26?page=28"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS By Jim McF</a> <a title="SEMA News May 2010 page 29" href="http://catalog.proemags.com/publication/78fc7a26?page=29"> test to determine excessive smoke. Spe- cifically</a> <a title="SEMA News May 2010 page 30" href="http://catalog.proemags.com/publication/78fc7a26?page=30"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS SEMA Ac</a> <a title="SEMA News May 2010 page 31" href="http://catalog.proemags.com/publication/78fc7a26?page=31"> </a> <a title="SEMA News May 2010 page 32" href="http://catalog.proemags.com/publication/78fc7a26?page=32"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS Financing</a> <a title="SEMA News May 2010 page 33" href="http://catalog.proemags.com/publication/78fc7a26?page=33"> New Gizmos & Gadgets u V-Twin Expo Sneak Peak No</a> <a title="SEMA News May 2010 page 34" href="http://catalog.proemags.com/publication/78fc7a26?page=34"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS Represen</a> <a title="SEMA News May 2010 page 35" href="http://catalog.proemags.com/publication/78fc7a26?page=35"> 4&*.BOVGBDUVSFS1SPEVDU-JCSBSZ 5IF0OF4UPQ</a> <a title="SEMA News May 2010 page 36" href="http://catalog.proemags.com/publication/78fc7a26?page=36"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS CalP</a> <a title="SEMA News May 2010 page 37" href="http://catalog.proemags.com/publication/78fc7a26?page=37"> 'SJEBZ +VMZ t1BTBEFOB $BMJGPSOJB CELEBR</a> <a title="SEMA News May 2010 page 38" href="http://catalog.proemags.com/publication/78fc7a26?page=38"> SEMA LEGISLATIVE AND TECHNICAL AFFAIRS State A</a> <a title="SEMA News May 2010 page 39" href="http://catalog.proemags.com/publication/78fc7a26?page=39"> ■ Georgia State Representative Tony Sellier with </a> <a title="SEMA News May 2010 page 40" href="http://catalog.proemags.com/publication/78fc7a26?page=40"> SEMA ■ LEGISLATIVE AND TECHNICAL AFFAIRS Represe</a> <a title="SEMA News May 2010 page 41" href="http://catalog.proemags.com/publication/78fc7a26?page=41"> </a> <a title="SEMA News May 2010 page 42" href="http://catalog.proemags.com/publication/78fc7a26?page=42"> SEMA ■ LEGISLATIVE AND TECHNICAL AFFAIRS South Da</a> <a title="SEMA News May 2010 page 43" href="http://catalog.proemags.com/publication/78fc7a26?page=43"> Social Media For Your Business Grab Mar</a> <a title="SEMA News May 2010 page 44" href="http://catalog.proemags.com/publication/78fc7a26?page=44"> SEMA MOBILE ELECTRONICS By Steve Campbell Vehic</a> <a title="SEMA News May 2010 page 45" href="http://catalog.proemags.com/publication/78fc7a26?page=45"> Courtesy of Ford Motor Company ■ People want to </a> <a title="SEMA News May 2010 page 46" href="http://catalog.proemags.com/publication/78fc7a26?page=46"> SEMA ■ BUSINESS ■ T</a> <a title="SEMA News May 2010 page 47" href="http://catalog.proemags.com/publication/78fc7a26?page=47"> the past 10 years. Consumers who were skeptical o</a> <a title="SEMA News May 2010 page 48" href="http://catalog.proemags.com/publication/78fc7a26?page=48"> SEMA ■ BUSINESS Courtesy of DGE Inc. ■ Under th</a> <a title="SEMA News May 2010 page 49" href="http://catalog.proemags.com/publication/78fc7a26?page=49"> Courtesy of Visteon ■ Making connected vehicles </a> <a title="SEMA News May 2010 page 50" href="http://catalog.proemags.com/publication/78fc7a26?page=50"> SEMA BUSINESS Mobile Electronics Exhibitors From</a> <a title="SEMA News May 2010 page 51" href="http://catalog.proemags.com/publication/78fc7a26?page=51"> Mobile Solutions 800/859-6493 www.mobilesolutions</a> <a title="SEMA News May 2010 page 52" href="http://catalog.proemags.com/publication/78fc7a26?page=52"> No More Business As Usual Business h</a> <a title="SEMA News May 2010 page 53" href="http://catalog.proemags.com/publication/78fc7a26?page=53"> SEMA EDUCATION INSTITUTE Learn More. Earn Mo</a> <a title="SEMA News May 2010 page 54" href="http://catalog.proemags.com/publication/78fc7a26?page=54"> SEMA BUSINESS Mobile-Electronics New Products SE</a> <a title="SEMA News May 2010 page 55" href="http://catalog.proemags.com/publication/78fc7a26?page=55"> Earthquake Sound SWS-8Xi 510/732-1000 www.earthqu</a> <a title="SEMA News May 2010 page 56" href="http://catalog.proemags.com/publication/78fc7a26?page=56"> SEMA ■ BUSINESS MITO Corp. Gente</a> <a title="SEMA News May 2010 page 57" href="http://catalog.proemags.com/publication/78fc7a26?page=57"> Rostra Precision Controls Inc. ConVerse Hands-Fre</a> <a title="SEMA News May 2010 page 58" href="http://catalog.proemags.com/publication/78fc7a26?page=58"> SEMA ■ BUSINESS AAMP of </a> <a title="SEMA News May 2010 page 59" href="http://catalog.proemags.com/publication/78fc7a26?page=59"> Myron and Davis Honda CR-V In-Dash Multi-Media En</a> <a title="SEMA News May 2010 page 60" href="http://catalog.proemags.com/publication/78fc7a26?page=60"> SEMA EVENTS Top 100 Mobile-Electronics Retailer</a> <a title="SEMA News May 2010 page 61" href="http://catalog.proemags.com/publication/78fc7a26?page=61"> Mobilewerks LLC 1900 W. Chandler Blvd., #15-319 C</a> <a title="SEMA News May 2010 page 62" href="http://catalog.proemags.com/publication/78fc7a26?page=62"> SEMA BUSINESS Business Servic</a> <a title="SEMA News May 2010 page 63" href="http://catalog.proemags.com/publication/78fc7a26?page=63"> The following are just some of the products that </a> <a title="SEMA News May 2010 page 64" href="http://catalog.proemags.com/publication/78fc7a26?page=64"> SEMA BEST PRACTICES By Steve Campbell Find</a> <a title="SEMA News May 2010 page 65" href="http://catalog.proemags.com/publication/78fc7a26?page=65"> 4PDJFUZPG$PMMJTJPO3FQBJS4QFDJBMJTUT 5)& -&"%*/(</a> <a title="SEMA News May 2010 page 66" href="http://catalog.proemags.com/publication/78fc7a26?page=66"> SEMA ■ BEST PRACTICES “We learned that it's </a> <a title="SEMA News May 2010 page 67" href="http://catalog.proemags.com/publication/78fc7a26?page=67"> tions about the process by which the bank makes d</a> <a title="SEMA News May 2010 page 68" href="http://catalog.proemags.com/publication/78fc7a26?page=68"> SEMA BUSINESS By Dan Frio Trendspotting More </a> <a title="SEMA News May 2010 page 69" href="http://catalog.proemags.com/publication/78fc7a26?page=69"> I n an effort to better analyze </a> <a title="SEMA News May 2010 page 70" href="http://catalog.proemags.com/publication/78fc7a26?page=70"> SEMA ■ BUSINESS They're also sensitive to pr</a> <a title="SEMA News May 2010 page 71" href="http://catalog.proemags.com/publication/78fc7a26?page=71"> SEMA BUSINESS ProPledge Manufacturer Profile What</a> <a title="SEMA News May 2010 page 72" href="http://catalog.proemags.com/publication/78fc7a26?page=72"> July 14 - 16, 2010 Centro Banamex Mexico </a> <a title="SEMA News May 2010 page 73" href="http://catalog.proemags.com/publication/78fc7a26?page=73"> May/June 2010 Council and Network Liaisons SE</a> <a title="SEMA News May 2010 page 74" href="http://catalog.proemags.com/publication/78fc7a26?page=74"> A MEMBER-TO-MEMBER PUBLICATION WELCOME NEW SEM</a> <a title="SEMA News May 2010 page 75" href="http://catalog.proemags.com/publication/78fc7a26?page=75"> ; Read this magazine online at www.sema.org/memb</a> <a title="SEMA News May 2010 page 76" href="http://catalog.proemags.com/publication/78fc7a26?page=76"> A MEMBER-TO-MEMBER PUBLICATION ARMO is committe</a> <a title="SEMA News May 2010 page 77" href="http://catalog.proemags.com/publication/78fc7a26?page=77"> ; Read this magazine online at www.sema.org/memb</a> <a title="SEMA News May 2010 page 78" href="http://catalog.proemags.com/publication/78fc7a26?page=78"> A MEMBER-TO-MEMBER PUBLICATION The primary goal</a> <a title="SEMA News May 2010 page 79" href="http://catalog.proemags.com/publication/78fc7a26?page=79"> ; Read this magazine online at www.sema.org/memb</a> <a title="SEMA News May 2010 page 80" href="http://catalog.proemags.com/publication/78fc7a26?page=80"> A MEMBER-TO-MEMBER PUBLICATION MRC's mission is</a> <a title="SEMA News May 2010 page 81" href="http://catalog.proemags.com/publication/78fc7a26?page=81"> ; Read this magazine online at www.sema.org/memb</a> <a title="SEMA News May 2010 page 82" href="http://catalog.proemags.com/publication/78fc7a26?page=82"> A MEMBER-TO-MEMBER PUBLICATION PRO's primary ob</a> <a title="SEMA News May 2010 page 83" href="http://catalog.proemags.com/publication/78fc7a26?page=83"> ; Read this magazine online at www.sema.org/memb</a> <a title="SEMA News May 2010 page 84" href="http://catalog.proemags.com/publication/78fc7a26?page=84"> A MEMBER-TO-MEMBER PUBLICATION WTC's mission is</a> <a title="SEMA News May 2010 page 85" href="http://catalog.proemags.com/publication/78fc7a26?page=85"> ; Read this magazine online at www.sema.org/memb</a> <a title="SEMA News May 2010 page 86" href="http://catalog.proemags.com/publication/78fc7a26?page=86"> A MEMBER-TO-MEMBER PUBLICATION </a> <a title="SEMA News May 2010 page 87" href="http://catalog.proemags.com/publication/78fc7a26?page=87"> ; Read this magazine online at www.sema.org/memb</a> <a title="SEMA News May 2010 page 88" href="http://catalog.proemags.com/publication/78fc7a26?page=88"> A MEMBER-TO-MEMBER PUBLICATION Stepping Stones</a> <a title="SEMA News May 2010 page 89" href="http://catalog.proemags.com/publication/78fc7a26?page=89"> 64.BOVGBDUVSFST $IJOBJTUIF8PSMEnT'BTUFTU(SPXJOH"V</a> <a title="SEMA News May 2010 page 90" href="http://catalog.proemags.com/publication/78fc7a26?page=90"> SEMA INTERNET By Joe Dysart A Security Primer</a> <a title="SEMA News May 2010 page 91" href="http://catalog.proemags.com/publication/78fc7a26?page=91"> Limit Internet Access if Possible: Web use on </a> <a title="SEMA News May 2010 page 92" href="http://catalog.proemags.com/publication/78fc7a26?page=92"> SEMA ■ INTERNATIONAL By Linda Spencer New Event </a> <a title="SEMA News May 2010 page 93" href="http://catalog.proemags.com/publication/78fc7a26?page=93"> ■ Participants in the SEMA China Business Develop</a> <a title="SEMA News May 2010 page 94" href="http://catalog.proemags.com/publication/78fc7a26?page=94"> SEMA HERITAGE </a> <a title="SEMA News May 2010 page 95" href="http://catalog.proemags.com/publication/78fc7a26?page=95"> www.semanews.com 93</a> <a title="SEMA News May 2010 page 96" href="http://catalog.proemags.com/publication/78fc7a26?page=96"> REP ROSTER Aftermarket West Sales & Marketing</a> <a title="SEMA News May 2010 page 97" href="http://catalog.proemags.com/publication/78fc7a26?page=97"> REP ROSTER </a> <a title="SEMA News May 2010 page 98" href="http://catalog.proemags.com/publication/78fc7a26?page=98"> To advertise in this section, contact Motor Media</a> <a title="SEMA News May 2010 page 99" href="http://catalog.proemags.com/publication/78fc7a26?page=99"> SERVICE CENTER Delivering Lower your costs on: ·</a> <a title="SEMA News May 2010 page 100" href="http://catalog.proemags.com/publication/78fc7a26?page=100"> CONNECT WITH THESE SEMA NEWS ADVERTISERS BY CLICK</a> <a title="SEMA News May 2010 page 101" href="http://catalog.proemags.com/publication/78fc7a26?page=101"> </a> <a title="SEMA News May 2010 page 102" href="http://catalog.proemags.com/publication/78fc7a26?page=102"> Security & Convenience With 2/,,s.s,/#+ THEMOST</a>