DWC :: March 2009

The latest version of Adobe Flash Player could not be detected. To experience the full functionality of the publication Adobe Flash Player must be installed.Install Adobe Flash Player

A basic HTML version with limited functionality is available if you do not have access to Adobe Flash Player. View basic HTML version

Thanks.

For Visually Impaired and Blind People you can visit the PDF version by Pressing CONTROL + ALT + 4

cover story By Howard Shingle Photography by Shannon Hey T he business and marketing strategy for One Stop Decorat- ing, Kansas City, KS, is straightforward: Concentrate on what you do best, do it the best you can and dominate your market. In practice, for owners Steve and Cherie Roellchen and their two sons, that means offering shop-at-home, making smart in- vestments in showrooms, presenting a breadth of custom soft and hard treatments, providing the best customer service, using ef- fective marketing strategies and tools, and tracking the results in order to manage the business. 20 DWC February 2009 Kansas City's One Stop Decorating leaves no stone unturned in <a title="DWC :: March 2009 page 20" href="http://catalog.proemags.com/publication/5c8a33a3?page=20">cover storyBy Howard ShinglePhotography by Shan</a> cover storyBy Howard ShinglePhotography by Shan<a title="DWC :: March 2009 page 43" href="http://catalog.proemags.com/publication/5c8a33a3?page=43">SPECIALTY CUSTOM STAGE CURTAINS AND DRAPERY WORKR</a> SPECIALTY CUSTOM STAGE CURTAINS AND DRAPERY WORKR<a title="DWC :: March 2009 page 27" href="http://catalog.proemags.com/publication/5c8a33a3?page=27">For more information, visit DWConline.com and cli</a> For more information, visit DWConline.com and cli<a title="DWC :: March 2009 page 35" href="http://catalog.proemags.com/publication/5c8a33a3?page=35">get done. Take digital images of every jobyou do</a> get done. Take digital images of every jobyou do<a title="DWC :: March 2009 page 39" href="http://catalog.proemags.com/publication/5c8a33a3?page=39">Blind Hardware,Tracks& Components FocusWARR</a> Blind Hardware,Tracks& Components FocusWARR<a title="DWC :: March 2009 page 38" href="http://catalog.proemags.com/publication/5c8a33a3?page=38">from the workroom </a> from the workroom <a title="DWC :: March 2009 page 19" href="http://catalog.proemags.com/publication/5c8a33a3?page=19">612.331.5939. or 800.937.0008. • 600 NE Hoover S</a> 612.331.5939. or 800.937.0008. • 600 NE Hoover S<a title="DWC :: March 2009 page 2" href="http://catalog.proemags.com/publication/5c8a33a3?page=2">!NYBLIND!NYSIZE!NYWHEREWe have more than just yo</a> !NYBLIND!NYSIZE!NYWHEREWe have more than just yo<a title="DWC :: March 2009 page 23" href="http://catalog.proemags.com/publication/5c8a33a3?page=23">shelter magazines. But there are plenty more prog</a> shelter magazines. But there are plenty more prog<a title="DWC :: March 2009 page 4" href="http://catalog.proemags.com/publication/5c8a33a3?page=4">editor's noteThe Magazine for Interior Fashio</a> editor's noteThe Magazine for Interior Fashio<a title="DWC :: March 2009 page 49" href="http://catalog.proemags.com/publication/5c8a33a3?page=49">HELP WANTEDDistributor of decorative fabrics,h</a> HELP WANTEDDistributor of decorative fabrics,h<a title="DWC :: March 2009 page 3" href="http://catalog.proemags.com/publication/5c8a33a3?page=3">Genesis … A New BeginningIt began with a window </a> Genesis … A New BeginningIt began with a window <a title="DWC :: March 2009 page 44" href="http://catalog.proemags.com/publication/5c8a33a3?page=44">marketplaceWILLIAMSON SUPPLY CO</a> marketplaceWILLIAMSON SUPPLY CO<a title="DWC :: March 2009 page 26" href="http://catalog.proemags.com/publication/5c8a33a3?page=26">design perspectivesEn</a> design perspectivesEn<a title="DWC :: March 2009 page 10" href="http://catalog.proemags.com/publication/5c8a33a3?page=10">24product & design24 Design Perspectives: </a> 24product & design24 Design Perspectives: <a title="DWC :: March 2009 page 47" href="http://catalog.proemags.com/publication/5c8a33a3?page=47">COMPONENTS-SOFT/HARDCastec Window Shading, Inc..</a> COMPONENTS-SOFT/HARDCastec Window Shading, Inc..<a title="DWC :: March 2009 page 52" href="http://catalog.proemags.com/publication/5c8a33a3?page=52">23 1</a> 23 1<a title="DWC :: March 2009 page 5" href="http://catalog.proemags.com/publication/5c8a33a3?page=5">The 19thRegisterEarly&Save!visit DWConference.</a> The 19thRegisterEarly&Save!visit DWConference.<a title="DWC :: March 2009 page 40" href="http://catalog.proemags.com/publication/5c8a33a3?page=40">Inside StoryNEVERABETTER TIMETHANNOWC</a> Inside StoryNEVERABETTER TIMETHANNOWC<a title="DWC :: March 2009 page 29" href="http://catalog.proemags.com/publication/5c8a33a3?page=29">DWC March 2009 29</a> DWC March 2009 29<a title="DWC :: March 2009 page 42" href="http://catalog.proemags.com/publication/5c8a33a3?page=42">ADVERTISING SECTIONlofreoshkDESIGN SHOWPLACE</a> ADVERTISING SECTIONlofreoshkDESIGN SHOWPLACE<a title="DWC :: March 2009 page 31" href="http://catalog.proemags.com/publication/5c8a33a3?page=31"> Soft,cornsilk colored linen in pinch-ple</a> Soft,cornsilk colored linen in pinch-ple<a title="DWC :: March 2009 page 34" href="http://catalog.proemags.com/publication/5c8a33a3?page=34">The Doctor Is In </a> The Doctor Is In <a title="DWC :: March 2009 page 17" href="http://catalog.proemags.com/publication/5c8a33a3?page=17">Rowley Company Enters Decorative HardwareCategor</a> Rowley Company Enters Decorative HardwareCategor<a title="DWC :: March 2009 page 1" href="http://catalog.proemags.com/publication/5c8a33a3?page=1">The Magazine For Interior Fashion Professionals •</a> The Magazine For Interior Fashion Professionals •<a title="DWC :: March 2009 page 11" href="http://catalog.proemags.com/publication/5c8a33a3?page=11">Don't trust an imitation!The award winning Tr</a> Don't trust an imitation!The award winning Tr<a title="DWC :: March 2009 page 51" href="http://catalog.proemags.com/publication/5c8a33a3?page=51">DecoFlex WireFree™ RTSPersonalizedwindowcoveri</a> DecoFlex WireFree™ RTSPersonalizedwindowcoveri<a title="DWC :: March 2009 page 9" href="http://catalog.proemags.com/publication/5c8a33a3?page=9">For more information, visit DWConline.comCircle </a> For more information, visit DWConline.comCircle <a title="DWC :: March 2009 page 32" href="http://catalog.proemags.com/publication/5c8a33a3?page=32">This wall of windows provides an indulgent view o</a> This wall of windows provides an indulgent view o<a title="DWC :: March 2009 page 28" href="http://catalog.proemags.com/publication/5c8a33a3?page=28">portfolioGardensofEdenGoing green never was</a> portfolioGardensofEdenGoing green never was<a title="DWC :: March 2009 page 48" href="http://catalog.proemags.com/publication/5c8a33a3?page=48">web directoryLafayette Interior Fashions.......</a> web directoryLafayette Interior Fashions.......<a title="DWC :: March 2009 page 25" href="http://catalog.proemags.com/publication/5c8a33a3?page=25">wishful, travels of the homeowners. Theremay be </a> wishful, travels of the homeowners. Theremay be <a title="DWC :: March 2009 page 24" href="http://catalog.proemags.com/publication/5c8a33a3?page=24">design perspectives byKar</a> design perspectives byKar<a title="DWC :: March 2009 page 37" href="http://catalog.proemags.com/publication/5c8a33a3?page=37">way! Once you’ve delighted them, conducta brief </a> way! Once you’ve delighted them, conducta brief <a title="DWC :: March 2009 page 12" href="http://catalog.proemags.com/publication/5c8a33a3?page=12">online poll </a> online poll <a title="DWC :: March 2009 page 14" href="http://catalog.proemags.com/publication/5c8a33a3?page=14">industry newsBTX In</a> industry newsBTX In<a title="DWC :: March 2009 page 33" href="http://catalog.proemags.com/publication/5c8a33a3?page=33">For more information, visit DWConline.com and cli</a> For more information, visit DWConline.com and cli<a title="DWC :: March 2009 page 30" href="http://catalog.proemags.com/publication/5c8a33a3?page=30">Staying cool is a breeze when you take SeasonVue®</a> Staying cool is a breeze when you take SeasonVue®<a title="DWC :: March 2009 page 50" href="http://catalog.proemags.com/publication/5c8a33a3?page=50">Custom Window Covering Installations </a> Custom Window Covering Installations <a title="DWC :: March 2009 page 7" href="http://catalog.proemags.com/publication/5c8a33a3?page=7">For more information, visit DWConline.com and cli</a> For more information, visit DWConline.com and cli<a title="DWC :: March 2009 page 15" href="http://catalog.proemags.com/publication/5c8a33a3?page=15">BRINGING THE WINDOW COVERINGS IN</a> BRINGING THE WINDOW COVERINGS IN<a title="DWC :: March 2009 page 6" href="http://catalog.proemags.com/publication/5c8a33a3?page=6"></a> <a title="DWC :: March 2009 page 16" href="http://catalog.proemags.com/publication/5c8a33a3?page=16">industry news </a> industry news <a title="DWC :: March 2009 page 21" href="http://catalog.proemags.com/publication/5c8a33a3?page=21">FAMILY-OWNED WITH SHOWROOMSWITH FREE SHOP-AT-HOM</a> FAMILY-OWNED WITH SHOWROOMSWITH FREE SHOP-AT-HOM<a title="DWC :: March 2009 page 8" href="http://catalog.proemags.com/publication/5c8a33a3?page=8"> Volume 28 Number 03 · ISSN: 0</a> Volume 28 Number 03 · ISSN: 0<a title="DWC :: March 2009 page 22" href="http://catalog.proemags.com/publication/5c8a33a3?page=22">cover story In addition to window cov</a> cover story In addition to window cov<a title="DWC :: March 2009 page 46" href="http://catalog.proemags.com/publication/5c8a33a3?page=46">AccessoriesAwningsBedSpreadsBlinds—Horizontal</a> AccessoriesAwningsBedSpreadsBlinds—Horizontal<a title="DWC :: March 2009 page 36" href="http://catalog.proemags.com/publication/5c8a33a3?page=36">Business Management </a> Business Management <a title="DWC :: March 2009 page 13" href="http://catalog.proemags.com/publication/5c8a33a3?page=13">-/ 1-# 60 '-+$0 -"*-,:78 #/ .$/6 *(,</a> -/ 1-# 60 '-+$0 -"*-,:78 #/ .$/6 *(,<a title="DWC :: March 2009 page 45" href="http://catalog.proemags.com/publication/5c8a33a3?page=45">marketplaceDRAPERIES.COM,Covina,CA,</a> marketplaceDRAPERIES.COM,Covina,CA,<a title="DWC :: March 2009 page 41" href="http://catalog.proemags.com/publication/5c8a33a3?page=41">don'thavetogoitalone.“That'sexactlyourphilosophy</a> don'thavetogoitalone.“That'sexactlyourphilosophy<a title="DWC :: March 2009 page 18" href="http://catalog.proemags.com/publication/5c8a33a3?page=18">special report</a> special report