December Issue.pdf

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SEMA BUSINESS By Dan Frio Motorsports Marketing Capitalizing on Opportunity Courtesy Formula Drift ■ Tire-smoking action and total disregard for slip angle make Formula Drift one of the most popular spectator motorsports with young enthusiasts. I t may be the worst economy seen in several generations, but com- panies are still spending money marketing their brands in motor- sports. It’s an idea that might give most CEOs insomnia. Slashing marketing budgets in downturns is custom. But to then spend those fewer dollars in motorsports sponsorships, never a cheap arena to begin with? Foolhardy. Not so, say some marketers. For compa- entered the year missing major sponsors, nies that can stomach the risk, downturns including Home Depot, Kodak, Enter- provide an <a title="December Issue.pdf page 86" href="http://catalog.proemags.com/publication/4c0021a3?page=86">CLASSIFIEDS To advertise in this secti</a> CLASSIFIEDS To advertise in this secti<a title="December Issue.pdf page 17" href="http://catalog.proemags.com/publication/4c0021a3?page=17">MESH GRILLES BILLET GRILLES DOO</a> MESH GRILLES BILLET GRILLES DOO<a title="December Issue.pdf page 20" href="http://catalog.proemags.com/publication/4c0021a3?page=20">SEMABUSINESSBy Steve Campbell</a> SEMABUSINESSBy Steve Campbell<a title="December Issue.pdf page 70" href="http://catalog.proemags.com/publication/4c0021a3?page=70">SEMA ■ LEGISLATIVE AND TECHNICAL AFFAIRS</a> SEMA ■ LEGISLATIVE AND TECHNICAL AFFAIRS<a title="December Issue.pdf page 91" href="http://catalog.proemags.com/publication/4c0021a3?page=91"> k k _ km OL </a> k k _ km OL <a title="December Issue.pdf page 66" href="http://catalog.proemags.com/publication/4c0021a3?page=66">SEMALEGISLATIVE AND TECHNICAL AFFAIRSBy Steve M</a> SEMALEGISLATIVE AND TECHNICAL AFFAIRSBy Steve M<a title="December Issue.pdf page 16" href="http://catalog.proemags.com/publication/4c0021a3?page=16">SEMALEGISLATIVE & TECHNICAL AFFAIRSBy Steve McD</a> SEMALEGISLATIVE & TECHNICAL AFFAIRSBy Steve McD<a title="December Issue.pdf page 6" href="http://catalog.proemags.com/publication/4c0021a3?page=6">SEMACHRIS KERSTINGProPledge:Knocking Down </a> SEMACHRIS KERSTINGProPledge:Knocking Down <a title="December Issue.pdf page 58" href="http://catalog.proemags.com/publication/4c0021a3?page=58">SEMABUSINESSByAnnie KangStay on the Cutt</a> SEMABUSINESSByAnnie KangStay on the Cutt<a title="December Issue.pdf page 51" href="http://catalog.proemags.com/publication/4c0021a3?page=51">SEMAEDUCATIONSEMA Partners WithHarvard Busin</a> SEMAEDUCATIONSEMA Partners WithHarvard Busin<a title="December Issue.pdf page 9" href="http://catalog.proemags.com/publication/4c0021a3?page=9">VJ3*\McGard Tough Nuts.Think about it, chrome </a> VJ3*\McGard Tough Nuts.Think about it, chrome <a title="December Issue.pdf page 2" href="http://catalog.proemags.com/publication/4c0021a3?page=2">GARMIN???Unravel holiday travel.Give a Garmin </a> GARMIN???Unravel holiday travel.Give a Garmin <a title="December Issue.pdf page 79" href="http://catalog.proemags.com/publication/4c0021a3?page=79"> </a> <a title="December Issue.pdf page 14" href="http://catalog.proemags.com/publication/4c0021a3?page=14">SEMAREQUIRED READINGMedia Partnerships Bri</a> SEMAREQUIRED READINGMedia Partnerships Bri<a title="December Issue.pdf page 75" href="http://catalog.proemags.com/publication/4c0021a3?page=75">C/E Class, Mazda3 and 6 and VW Golfand Polo.SN</a> C/E Class, Mazda3 and 6 and VW Golfand Polo.SN<a title="December Issue.pdf page 37" href="http://catalog.proemags.com/publication/4c0021a3?page=37">SEMATECHNOLOGYTRANSFERPROGRAMThe SEMA Technolog</a> SEMATECHNOLOGYTRANSFERPROGRAMThe SEMA Technolog<a title="December Issue.pdf page 59" href="http://catalog.proemags.com/publication/4c0021a3?page=59">9L@C;PFLI9LJ@E<JJ N@K?<98PDFKFIJ</a> 9L@C;PFLI9LJ@E<JJ N@K?<98PDFKFIJ<a title="December Issue.pdf page 40" href="http://catalog.proemags.com/publication/4c0021a3?page=40">SEMA ■ BEST PRACTICESpeace of mind in personali</a> SEMA ■ BEST PRACTICESpeace of mind in personali<a title="December Issue.pdf page 76" href="http://catalog.proemags.com/publication/4c0021a3?page=76">SEMAINTERNATIONALBy Linda SpencerGaizhuangT</a> SEMAINTERNATIONALBy Linda SpencerGaizhuangT<a title="December Issue.pdf page 69" href="http://catalog.proemags.com/publication/4c0021a3?page=69"> Oregon </a> Oregon <a title="December Issue.pdf page 54" href="http://catalog.proemags.com/publication/4c0021a3?page=54">SEMABUSINESSByAlyshaWebbAn Opportunity For Sp</a> SEMABUSINESSByAlyshaWebbAn Opportunity For Sp<a title="December Issue.pdf page 26" href="http://catalog.proemags.com/publication/4c0021a3?page=26">SEMABUSINESSAccessory-Friendly Truck: 2</a> SEMABUSINESSAccessory-Friendly Truck: 2<a title="December Issue.pdf page 45" href="http://catalog.proemags.com/publication/4c0021a3?page=45">■ Environmental awareness and efficiency meet tir</a> ■ Environmental awareness and efficiency meet tir<a title="December Issue.pdf page 32" href="http://catalog.proemags.com/publication/4c0021a3?page=32">SEMA ■ BUSINESS</a> SEMA ■ BUSINESS<a title="December Issue.pdf page 62" href="http://catalog.proemags.com/publication/4c0021a3?page=62">SEMA ■ RESEARCHTable 1</a> SEMA ■ RESEARCHTable 1<a title="December Issue.pdf page 7" href="http://catalog.proemags.com/publication/4c0021a3?page=7">AMERICA'S BEST SELLINGTONNEAU COVERS!TrTfeciaF</a> AMERICA'S BEST SELLINGTONNEAU COVERS!TrTfeciaF<a title="December Issue.pdf page 33" href="http://catalog.proemags.com/publication/4c0021a3?page=33">automotive^osm productsPremium gradematerials</a> automotive^osm productsPremium gradematerials<a title="December Issue.pdf page 84" href="http://catalog.proemags.com/publication/4c0021a3?page=84">CLASSIFIEDSTo advertise in this section, contact</a> CLASSIFIEDSTo advertise in this section, contact<a title="December Issue.pdf page 3" href="http://catalog.proemags.com/publication/4c0021a3?page=3">Customize WithConfidenceAccessories that meet P</a> Customize WithConfidenceAccessories that meet P<a title="December Issue.pdf page 42" href="http://catalog.proemags.com/publication/4c0021a3?page=42">SEMA ■ BUSINESS “The </a> SEMA ■ BUSINESS “The <a title="December Issue.pdf page 82" href="http://catalog.proemags.com/publication/4c0021a3?page=82">SEMA HERITAGE </a> SEMA HERITAGE <a title="December Issue.pdf page 74" href="http://catalog.proemags.com/publication/4c0021a3?page=74">SEMAINTERNATIONALByYvonneWangInternationa</a> SEMAINTERNATIONALByYvonneWangInternationa<a title="December Issue.pdf page 19" 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Preside</a> STAFF SEMA Preside<a title="December Issue.pdf page 89" href="http://catalog.proemags.com/publication/4c0021a3?page=89">Lenny Schaeffer Chop-Shop Customs </a> Lenny Schaeffer Chop-Shop Customs <a title="December Issue.pdf page 39" href="http://catalog.proemags.com/publication/4c0021a3?page=39">by providing information, research andinsigh</a> by providing information, research andinsigh<a title="December Issue.pdf page 57" href="http://catalog.proemags.com/publication/4c0021a3?page=57">involvement, however, is a new step for- T</a> involvement, however, is a new step for- T<a title="December Issue.pdf page 18" href="http://catalog.proemags.com/publication/4c0021a3?page=18">■ LEGISLATIVE & TECHNICAL AFFAIRSof an approved</a> ■ LEGISLATIVE & TECHNICAL AFFAIRSof an approved<a title="December Issue.pdf page 38" href="http://catalog.proemags.com/publication/4c0021a3?page=38">SEMABEST PRACTICES By Steve CampbellOEMs Work</a> SEMABEST PRACTICES By Steve CampbellOEMs Work<a title="December Issue.pdf page 25" href="http://catalog.proemags.com/publication/4c0021a3?page=25">ACRSX04-OBHood Lamp ProjectorAssembly ChrormAC</a> ACRSX04-OBHood Lamp ProjectorAssembly ChrormAC<a title="December Issue.pdf page 46" href="http://catalog.proemags.com/publication/4c0021a3?page=46">SEMABUSINESSByAlyshaWebbAdapting to Change</a> SEMABUSINESSByAlyshaWebbAdapting to Change<a title="December Issue.pdf page 73" href="http://catalog.proemags.com/publication/4c0021a3?page=73">Underhas untlation rbe equidriver iit is bei</a> Underhas untlation rbe equidriver iit is bei<a title="December Issue.pdf page 80" href="http://catalog.proemags.com/publication/4c0021a3?page=80">SEMA ■ INTERNATIONAL■ Jim Dono</a> SEMA ■ INTERNATIONAL■ Jim Dono<a title="December Issue.pdf page 81" href="http://catalog.proemags.com/publication/4c0021a3?page=81">i8)&3&5)&)0530%*/%6453: .&&54'03#64*/</a> i8)&3&5)&)0530%*/%6453: .&&54'03#64*/<a title="December Issue.pdf page 55" href="http://catalog.proemags.com/publication/4c0021a3?page=55">The licensed supplier program addressesthat. For</a> The licensed supplier program addressesthat. For<a title="December Issue.pdf page 56" href="http://catalog.proemags.com/publication/4c0021a3?page=56">SEMABUSINESSBy Dan FrioMotorsports Marketing</a> SEMABUSINESSBy Dan FrioMotorsports Marketing<a title="December Issue.pdf page 68" href="http://catalog.proemags.com/publication/4c0021a3?page=68">SEMA ■ LEGISLATIVE AND TECHNICAL AFFAIRS </a> SEMA ■ LEGISLATIVE AND TECHNICAL AFFAIRS <a title="December Issue.pdf page 88" href="http://catalog.proemags.com/publication/4c0021a3?page=88">CLASSIFIEDSToadvertise in this section, contact</a> CLASSIFIEDSToadvertise in this section, contact<a title="December Issue.pdf page 85" href="http://catalog.proemags.com/publication/4c0021a3?page=85">REP ROSTERNat TonprasertGeneral ManagerVis</a> REP ROSTERNat TonprasertGeneral ManagerVis<a title="December Issue.pdf page 13" href="http://catalog.proemags.com/publication/4c0021a3?page=13">Lexus LF-AWhen It Hits: </a> Lexus LF-AWhen It Hits: <a title="December Issue.pdf page 43" href="http://catalog.proemags.com/publication/4c0021a3?page=43">SEMABUSINESSByAlyshaWebbDeath of the Gaso</a> SEMABUSINESSByAlyshaWebbDeath of the Gaso<a title="December Issue.pdf page 92" href="http://catalog.proemags.com/publication/4c0021a3?page=92">Secure & ConvenientKeep Your Cargo Safe-4$0 ,</a> Secure & ConvenientKeep Your Cargo Safe-4$0 ,<a title="December Issue.pdf page 1" href="http://catalog.proemags.com/publication/4c0021a3?page=1">Best Practices: OEMs Working With the Specialty-E</a> Best Practices: OEMs Working With the Specialty-E<a title="December Issue.pdf page 12" href="http://catalog.proemags.com/publication/4c0021a3?page=12">Fast Facts Cont. from p. 11Classic Recre</a> Fast Facts Cont. from p. 11Classic Recre<a title="December Issue.pdf page 35" href="http://catalog.proemags.com/publication/4c0021a3?page=35">1 (888) 618-1995VIAIRCORP.COM</a> 1 (888) 618-1995VIAIRCORP.COM<a title="December Issue.pdf page 64" href="http://catalog.proemags.com/publication/4c0021a3?page=64">SEMAINTERNETJoe DysartYouTubeTop 10 Free B</a> SEMAINTERNETJoe DysartYouTubeTop 10 Free B<a title="December Issue.pdf page 24" href="http://catalog.proemags.com/publication/4c0021a3?page=24">SEMA ■ BUSINESSV8 SS version</a> SEMA ■ BUSINESSV8 SS version<a title="December Issue.pdf page 23" href="http://catalog.proemags.com/publication/4c0021a3?page=23">GE MoneyWorried your customers aregoing some</a> GE MoneyWorried your customers aregoing some<a title="December Issue.pdf page 5" href="http://catalog.proemags.com/publication/4c0021a3?page=5">(800) 624-7960 Corona, CAUSAwww.tmiproducts.com</a> (800) 624-7960 Corona, CAUSAwww.tmiproducts.com<a title="December Issue.pdf page 28" href="http://catalog.proemags.com/publication/4c0021a3?page=28">SEMA ■ BUSINESS</a> SEMA ■ BUSINESS<a title="December Issue.pdf page 22" href="http://catalog.proemags.com/publication/4c0021a3?page=22">SEMABUSINESSAccessory-Friendly Car:2010 Che</a> SEMABUSINESSAccessory-Friendly Car:2010 Che<a title="December Issue.pdf page 15" href="http://catalog.proemags.com/publication/4c0021a3?page=15">Be a HERO.IHD Motorsports HERO$299 msrpTrue H</a> Be a HERO.IHD Motorsports HERO$299 msrpTrue H<a title="December Issue.pdf page 61" href="http://catalog.proemags.com/publication/4c0021a3?page=61">shift into high gear withPitStop FurniturePitSt</a> shift into high gear withPitStop FurniturePitSt<a title="December Issue.pdf page 29" href="http://catalog.proemags.com/publication/4c0021a3?page=29">and Tech Transfer exclusively to SEMAmanufa</a> and Tech Transfer exclusively to SEMAmanufa<a title="December Issue.pdf page 31" href="http://catalog.proemags.com/publication/4c0021a3?page=31">MHIGH OCTANE ENTHTHE EXPERTS IN AUT0MO1IVE DIGIT</a> MHIGH OCTANE ENTHTHE EXPERTS IN AUT0MO1IVE DIGIT<a title="December Issue.pdf page 90" href="http://catalog.proemags.com/publication/4c0021a3?page=90">CONNECT WITH THESE SEMA NEWS ADVERTISERS BY CLICK</a> CONNECT WITH THESE SEMA NEWS ADVERTISERS BY CLICK<a title="December Issue.pdf page 71" href="http://catalog.proemags.com/publication/4c0021a3?page=71">RETAIL SALES MANAGERS:The Second Best Way to Tr</a> RETAIL SALES MANAGERS:The Second Best Way to Tr<a title="December Issue.pdf page 21" href="http://catalog.proemags.com/publication/4c0021a3?page=21">the end customer in mind by allowingfor and even</a> the end customer in mind by allowingfor and even<a title="December Issue.pdf page 30" href="http://catalog.proemags.com/publication/4c0021a3?page=30">SEMABUSINESSAccessory</a> SEMABUSINESSAccessory<a title="December Issue.pdf page 10" href="http://catalog.proemags.com/publication/4c0021a3?page=10">SEMAINDUSTRY NEWSSEMA Partners With Insignia </a> SEMAINDUSTRY NEWSSEMA Partners With Insignia <a title="December Issue.pdf page 27" href="http://catalog.proemags.com/publication/4c0021a3?page=27">Products That Work As Hard As You Do</a> Products That Work As Hard As You Do<a title="December Issue.pdf page 41" href="http://catalog.proemags.com/publication/4c0021a3?page=41">SEMABUSINESSByAnnie KangSEMA MeasuringSess</a> SEMABUSINESSByAnnie KangSEMA MeasuringSess<a title="December Issue.pdf page 49" href="http://catalog.proemags.com/publication/4c0021a3?page=49"> “If your answer to one or two is no,then your </a> “If your answer to one or two is no,then your <a title="December Issue.pdf page 77" href="http://catalog.proemags.com/publication/4c0021a3?page=77"> </a> <a title="December Issue.pdf page 11" href="http://catalog.proemags.com/publication/4c0021a3?page=11">■ SEMA Immediate-Past Chairman Jim Cozzie has joi</a> ■ SEMA Immediate-Past Chairman Jim Cozzie has joi<a title="December Issue.pdf page 34" href="http://catalog.proemags.com/publication/4c0021a3?page=34">SEMABUSINESSAcces</a> SEMABUSINESSAcces<a title="December Issue.pdf page 78" href="http://catalog.proemags.com/publication/4c0021a3?page=78">SEMA ■ INTERNATIONAL■ </a> SEMA ■ INTERNATIONAL■ <a title="December Issue.pdf page 52" href="http://catalog.proemags.com/publication/4c0021a3?page=52">SEMA ■ EDUCATION■ Harvard ManageMentor10is an aw</a> SEMA ■ EDUCATION■ Harvard ManageMentor10is an aw<a title="December Issue.pdf page 83" href="http://catalog.proemags.com/publication/4c0021a3?page=83">www.semanews.com 83t??**uWHJO"-i??^mt^m/*s</a> www.semanews.com 83t??**uWHJO"-i??^mt^m/*s<a title="December Issue.pdf page 65" href="http://catalog.proemags.com/publication/4c0021a3?page=65">■ Given that many firms already have videos touti</a> ■ Given that many firms already have videos touti<a title="December Issue.pdf page 53" href="http://catalog.proemags.com/publication/4c0021a3?page=53">1SPKFDU.BOBHFNFOUt4BMFT.BSLFUJOHt)VNBO3FTPVSDFTt0</a> 1SPKFDU.BOBHFNFOUt4BMFT.BSLFUJOHt)VNBO3FTPVSDFTt0<a title="December Issue.pdf page 4" href="http://catalog.proemags.com/publication/4c0021a3?page=4">SEMA TABLE OF CONTENTS December 2009 Vol. 45 No. </a> SEMA TABLE OF CONTENTS December 2009 Vol. 45 No.