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<br /> <br /> <br /> <br /> <br /> <br /> It's getting hotter.<br /> Consumers' thirst for tea is hot and getting hotter. To ensure your business is poised to profit<br /> from the 50% growth expected by 2016, attend World Tea Expo. It's the only trade event<br /> focused 100% on premium teas and tea-related products, and the best way to stay on top of<br /> the hottest trends, newest products, unique resources and exclusive information you need to<br /> turn up the heat on your sales. Register to Attend Today!<br /> Side-by-side with<br /> June 7-9, 2013<br /> Las Vegas Convention Center<br /> www.worldteaexpo.com<br /> mailto:sales@scolarieng.com<br /> mailto:usa@scolarieng.com<br /> mailto:japan@scolarieng.com<br /> Contents<br /> May 2013 Vol. 185/No. 3<br /> ISSN 0040-0343<br /> Features<br /> 22 The Many Moods of Tea:<br /> India and Sri Lanka<br /> By Anne-Marie Hardie<br /> COVER<br /> STORY<br /> 28 The Value in Protected<br /> <a title="Tea &amp; Coffee: May, 2013 page 1" href="http://catalog.proemags.com/publication/33f8e028?page=1"> </a> <a title="Tea &amp; Coffee: May, 2013 page 2" href="http://catalog.proemags.com/publication/33f8e028?page=2"> </a> <a title="Tea &amp; Coffee: May, 2013 page 3" href="http://catalog.proemags.com/publication/33f8e028?page=3"> </a> <a title="Tea &amp; Coffee: May, 2013 page 4" href="http://catalog.proemags.com/publication/33f8e028?page=4"> </a> <a title="Tea &amp; Coffee: May, 2013 page 5" href="http://catalog.proemags.com/publication/33f8e028?page=5"> </a> <a title="Tea &amp; Coffee: May, 2013 page 6" href="http://catalog.proemags.com/publication/33f8e028?page=6"> It's getting hotter. </a> <a title="Tea &amp; Coffee: May, 2013 page 7" href="http://catalog.proemags.com/publication/33f8e028?page=7"> mailto:sales@scolarieng.com mailto:usa@scolarieng</a> <a title="Tea &amp; Coffee: May, 2013 page 8" href="http://catalog.proemags.com/publication/33f8e028?page=8"> Contents May 2013 Vol. 185/No. 3 ISSN 0040-0343 </a> <a title="Tea &amp; Coffee: May, 2013 page 9" href="http://catalog.proemags.com/publication/33f8e028?page=9"> </a> <a title="Tea &amp; Coffee: May, 2013 page 10" href="http://catalog.proemags.com/publication/33f8e028?page=10"> From The Editor'sDesk “Newbie” Chai Drinker</a> <a title="Tea &amp; Coffee: May, 2013 page 11" href="http://catalog.proemags.com/publication/33f8e028?page=11"> </a> <a title="Tea &amp; Coffee: May, 2013 page 12" href="http://catalog.proemags.com/publication/33f8e028?page=12"> New&Notable Tea & Coffee Reports Brewing Worldwi</a> <a title="Tea &amp; Coffee: May, 2013 page 13" href="http://catalog.proemags.com/publication/33f8e028?page=13"> </a> <a title="Tea &amp; Coffee: May, 2013 page 14" href="http://catalog.proemags.com/publication/33f8e028?page=14"> New&Notable try leaders and governments to disc</a> <a title="Tea &amp; Coffee: May, 2013 page 15" href="http://catalog.proemags.com/publication/33f8e028?page=15"> Tea Exhibition Moves from Paris to Montréal The T</a> <a title="Tea &amp; Coffee: May, 2013 page 16" href="http://catalog.proemags.com/publication/33f8e028?page=16"> New&Notable Instant coffee remains the coffe</a> <a title="Tea &amp; Coffee: May, 2013 page 17" href="http://catalog.proemags.com/publication/33f8e028?page=17"> </a> <a title="Tea &amp; Coffee: May, 2013 page 18" href="http://catalog.proemags.com/publication/33f8e028?page=18"> facts, figures & findings Finding New Health Bene</a> <a title="Tea &amp; Coffee: May, 2013 page 19" href="http://catalog.proemags.com/publication/33f8e028?page=19"> At OTG customer focus ensures sustainab</a> <a title="Tea &amp; Coffee: May, 2013 page 20" href="http://catalog.proemags.com/publication/33f8e028?page=20"> Calendar of Events May 23 – 26 Melbourne Internat</a> <a title="Tea &amp; Coffee: May, 2013 page 21" href="http://catalog.proemags.com/publication/33f8e028?page=21"> COFFEE FEST CHICAGO JUNE 7-9, 2013 NAVY PIER </a> <a title="Tea &amp; Coffee: May, 2013 page 22" href="http://catalog.proemags.com/publication/33f8e028?page=22"> india and sri lanka Sri Lanka and India: The Man</a> <a title="Tea &amp; Coffee: May, 2013 page 23" href="http://catalog.proemags.com/publication/33f8e028?page=23"> COVER STORY The true origin of the tea plant </a> <a title="Tea &amp; Coffee: May, 2013 page 24" href="http://catalog.proemags.com/publication/33f8e028?page=24"> O R Y india and sri lanka C The Shift Towards P</a> <a title="Tea &amp; Coffee: May, 2013 page 25" href="http://catalog.proemags.com/publication/33f8e028?page=25"> </a> <a title="Tea &amp; Coffee: May, 2013 page 26" href="http://catalog.proemags.com/publication/33f8e028?page=26"> india and sri lanka C white collar, young prof</a> <a title="Tea &amp; Coffee: May, 2013 page 27" href="http://catalog.proemags.com/publication/33f8e028?page=27"> </a> <a title="Tea &amp; Coffee: May, 2013 page 28" href="http://catalog.proemags.com/publication/33f8e028?page=28"> R S part 2: protected geographical indication C</a> <a title="Tea &amp; Coffee: May, 2013 page 29" href="http://catalog.proemags.com/publication/33f8e028?page=29"> </a> <a title="Tea &amp; Coffee: May, 2013 page 30" href="http://catalog.proemags.com/publication/33f8e028?page=30"> part 2: protected geographical indication Control</a> <a title="Tea &amp; Coffee: May, 2013 page 31" href="http://catalog.proemags.com/publication/33f8e028?page=31"> COVER Y STOR With the newly-designated PGI, only</a> <a title="Tea &amp; Coffee: May, 2013 page 32" href="http://catalog.proemags.com/publication/33f8e028?page=32"> chai The World Has Embraced Chai Chai tea, the ex</a> <a title="Tea &amp; Coffee: May, 2013 page 33" href="http://catalog.proemags.com/publication/33f8e028?page=33"> </a> <a title="Tea &amp; Coffee: May, 2013 page 34" href="http://catalog.proemags.com/publication/33f8e028?page=34"> chai According to Shah, his family opted to cr</a> <a title="Tea &amp; Coffee: May, 2013 page 35" href="http://catalog.proemags.com/publication/33f8e028?page=35"> Tea, where they are committed to using only real </a> <a title="Tea &amp; Coffee: May, 2013 page 36" href="http://catalog.proemags.com/publication/33f8e028?page=36"> FDA REGULATIONS The Trials and Tribulations of La</a> <a title="Tea &amp; Coffee: May, 2013 page 37" href="http://catalog.proemags.com/publication/33f8e028?page=37"> </a> <a title="Tea &amp; Coffee: May, 2013 page 38" href="http://catalog.proemags.com/publication/33f8e028?page=38"> q&a: george jage The Limitless Possibilities of </a> <a title="Tea &amp; Coffee: May, 2013 page 39" href="http://catalog.proemags.com/publication/33f8e028?page=39"> whelming options and price points. Grocer</a> <a title="Tea &amp; Coffee: May, 2013 page 40" href="http://catalog.proemags.com/publication/33f8e028?page=40"> special report: vietnam part 5 </a> <a title="Tea &amp; Coffee: May, 2013 page 41" href="http://catalog.proemags.com/publication/33f8e028?page=41"> Vietnam: A Future of Vietnam: A Future of Sustain</a> <a title="Tea &amp; Coffee: May, 2013 page 42" href="http://catalog.proemags.com/publication/33f8e028?page=42"> special report: vietnam part 5 W hen world</a> <a title="Tea &amp; Coffee: May, 2013 page 43" href="http://catalog.proemags.com/publication/33f8e028?page=43"> %HRXUJXHVWDWWKH0HOERXUQH ,QWHUQDWLRQDO&RŦHH([SR0D</a> <a title="Tea &amp; Coffee: May, 2013 page 44" href="http://catalog.proemags.com/publication/33f8e028?page=44"> special report: vietnam part 5 ship to try to ens</a> <a title="Tea &amp; Coffee: May, 2013 page 45" href="http://catalog.proemags.com/publication/33f8e028?page=45"> Organized by: WWW.TCWORLDCUP.COM W</a> <a title="Tea &amp; Coffee: May, 2013 page 46" href="http://catalog.proemags.com/publication/33f8e028?page=46"> special report: vietnam part 5 traders and exp</a> <a title="Tea &amp; Coffee: May, 2013 page 47" href="http://catalog.proemags.com/publication/33f8e028?page=47"> en areas in the main coffee producing provi</a> <a title="Tea &amp; Coffee: May, 2013 page 48" href="http://catalog.proemags.com/publication/33f8e028?page=48"> people news Farmer Brothers' Thornton Elected N</a> <a title="Tea &amp; Coffee: May, 2013 page 49" href="http://catalog.proemags.com/publication/33f8e028?page=49"> company news Autocrat Now Offers Tea Extracts LIN</a> <a title="Tea &amp; Coffee: May, 2013 page 50" href="http://catalog.proemags.com/publication/33f8e028?page=50"> equipment & packaging showcase Yamanaka's Unveils</a> <a title="Tea &amp; Coffee: May, 2013 page 51" href="http://catalog.proemags.com/publication/33f8e028?page=51"> marketplace *VMMLL2PKZŽOLSWZJVMMLLMHYTPUN MHTPS</a> <a title="Tea &amp; Coffee: May, 2013 page 52" href="http://catalog.proemags.com/publication/33f8e028?page=52"> 2013 5 www.teaandcoffee.net </a> <a title="Tea &amp; Coffee: May, 2013 page 53" href="http://catalog.proemags.com/publication/33f8e028?page=53"> MAY 2013 53</a> <a title="Tea &amp; Coffee: May, 2013 page 54" href="http://catalog.proemags.com/publication/33f8e028?page=54"> Straight from THE CUP The Attempt to </a> <a title="Tea &amp; Coffee: May, 2013 page 55" href="http://catalog.proemags.com/publication/33f8e028?page=55"> Quiet Conveying HVH System </a> <a title="Tea &amp; Coffee: May, 2013 page 56" href="http://catalog.proemags.com/publication/33f8e028?page=56"> </a>