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<br /> The<br /> RetailObserver<br /> 5542 Monterey Road, #258,<br /> San Jose, CA 95138<br /> CHANGE SERVICE REQUESTED<br /> October, 2009 The Monthly News Magazine with Personality Vol. 20, Issue 10<br /> BRANDSOURCE:<br /> 40 YEARS LATER<br /> WHAT’S THE NEXT STEP?<br /> PAGE 4<br /> SOCIAL MEDIA<br /> & THE RETAILER<br /> USING SOCIAL MEDIA TO<br /> EFFECTIVELY CONNECT WITH<br /> YOUR CUSTOMERS<br /> PAGE 32<br /> 2009 SEBC/<br /> GREEN BUILDING<br /> SHOW IN REVIEW<br /> THE ROAD TO RECOVERY—<br /> PREPARE TO SURVIVE<br /> AND THRIVE<br /> PAGE 62<br /> Printed on<br /> Recycled Paper<br /> PRSRT STD<br /> US Postage<br /> Paid<br /> St. Joseph, MI<br /> Permit No. 158<br /> ® Registered Trademark/™ Trademark of Jenn-Air, U.S.A. © 2009. Al<a title="October '09 page 1" href="http://catalog.proemags.com/publication/051500a2?page=1"> The RetailObserver 5542 Monterey Road, #258, Sa</a> <a title="October '09 page 2" href="http://catalog.proemags.com/publication/051500a2?page=2"> ® Registered Trademark/™ Trademark of Jenn-Air, U</a> <a title="October '09 page 3" href="http://catalog.proemags.com/publication/051500a2?page=3"> Publisher’s Statement Celebrating Our 20t</a> <a title="October '09 page 4" href="http://catalog.proemags.com/publication/051500a2?page=4"> T H E W A Y I S E E I T ELLE‘S VIE</a> <a title="October '09 page 5" href="http://catalog.proemags.com/publication/051500a2?page=5"> </a> <a title="October '09 page 6" href="http://catalog.proemags.com/publication/051500a2?page=6"> 1 2 3 </a> <a title="October '09 page 7" href="http://catalog.proemags.com/publication/051500a2?page=7"> 2009 SLATER NEXT STEP? 5 6 2008, has unde</a> <a title="October '09 page 8" href="http://catalog.proemags.com/publication/051500a2?page=8"> 40 YEARSLATER | continued from page 5 ) 1 2 3 </a> <a title="October '09 page 9" href="http://catalog.proemags.com/publication/051500a2?page=9"> 9 10 OF THE YEAR ard Winners FLORIDA REGION •</a> <a title="October '09 page 10" href="http://catalog.proemags.com/publication/051500a2?page=10"> NEWS NEWS NEWS </a> <a title="October '09 page 11" href="http://catalog.proemags.com/publication/051500a2?page=11"> replace bulky pans and woks, and perfectly comple</a> <a title="October '09 page 12" href="http://catalog.proemags.com/publication/051500a2?page=12"> INDUSTRY NEWS | continued from page 9 | Dish</a> <a title="October '09 page 13" href="http://catalog.proemags.com/publication/051500a2?page=13"> </a> <a title="October '09 page 14" href="http://catalog.proemags.com/publication/051500a2?page=14"> INDUSTRY NEWS | continued from page 10 | thesal</a> <a title="October '09 page 15" href="http://catalog.proemags.com/publication/051500a2?page=15"> </a> <a title="October '09 page 16" href="http://catalog.proemags.com/publication/051500a2?page=16"> MANUFACTURER'S NOTES Capital Introduces New Bu</a> <a title="October '09 page 17" href="http://catalog.proemags.com/publication/051500a2?page=17"> CAPITAL BELIEVES Perfect</a> <a title="October '09 page 18" href="http://catalog.proemags.com/publication/051500a2?page=18"> INDUSTRY NEWS | continued from page 12 | Therma</a> <a title="October '09 page 19" href="http://catalog.proemags.com/publication/051500a2?page=19"> </a> <a title="October '09 page 20" href="http://catalog.proemags.com/publication/051500a2?page=20"> INDUSTRY NEWS | continued from page 16 | with r</a> <a title="October '09 page 21" href="http://catalog.proemags.com/publication/051500a2?page=21"> The Perfect Place for Luxury Undercounter Ice Ma</a> <a title="October '09 page 22" href="http://catalog.proemags.com/publication/051500a2?page=22"> MANUFACTURER'S NOTES Dacor® Introduces the Epicu</a> <a title="October '09 page 23" href="http://catalog.proemags.com/publication/051500a2?page=23"> </a> <a title="October '09 page 24" href="http://catalog.proemags.com/publication/051500a2?page=24"> Don't let your customers get hung out to dry on t</a> <a title="October '09 page 25" href="http://catalog.proemags.com/publication/051500a2?page=25"> It's a fact – the newest, efficient washers use </a> <a title="October '09 page 26" href="http://catalog.proemags.com/publication/051500a2?page=26"> MANUFACTURER'S NOTES Bluestar Launches “Build Yo</a> <a title="October '09 page 27" href="http://catalog.proemags.com/publication/051500a2?page=27"> </a> <a title="October '09 page 28" href="http://catalog.proemags.com/publication/051500a2?page=28"> MANUFACTURER'S NOTES A Full Bosch Stainless Steel</a> <a title="October '09 page 29" href="http://catalog.proemags.com/publication/051500a2?page=29"> Clean clothes. 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The NEW Bosch Vi</a> <a title="October '09 page 30" href="http://catalog.proemags.com/publication/051500a2?page=30"> NEWS NEWS NEWS </a> <a title="October '09 page 31" href="http://catalog.proemags.com/publication/051500a2?page=31"> ® ® For truly exceptional kitchens, t</a> <a title="October '09 page 32" href="http://catalog.proemags.com/publication/051500a2?page=32"> DISTRIBUTOR NOTES Fagor Launches Website </a> <a title="October '09 page 33" href="http://catalog.proemags.com/publication/051500a2?page=33"> ENERGY STAR PARTNER At Fagor we believe in</a> <a title="October '09 page 34" href="http://catalog.proemags.com/publication/051500a2?page=34"> TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC</a> <a title="October '09 page 35" href="http://catalog.proemags.com/publication/051500a2?page=35"> FRIEND TWEET LINKEDIN POST BLOG FACEBOOK TW</a> <a title="October '09 page 36" href="http://catalog.proemags.com/publication/051500a2?page=36"> tter tter Twi TiwtttietLtreinrFkFaeFrcdrieieebn</a> <a title="October '09 page 37" href="http://catalog.proemags.com/publication/051500a2?page=37"> </a> <a title="October '09 page 38" href="http://catalog.proemags.com/publication/051500a2?page=38"> TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC</a> <a title="October '09 page 39" href="http://catalog.proemags.com/publication/051500a2?page=39"> DIVA DE PROVENCE </a> <a title="October '09 page 40" href="http://catalog.proemags.com/publication/051500a2?page=40"> NEWS NEWS NEWSPLUMBING NEWSNEWS NEWS NEWS BLANC</a> <a title="October '09 page 41" href="http://catalog.proemags.com/publication/051500a2?page=41"> transform the body, surrendering it to a blank</a> <a title="October '09 page 42" href="http://catalog.proemags.com/publication/051500a2?page=42"> TWITTER FRIEND TWEET LINKEDIN POST BLOG FAC</a> <a title="October '09 page 43" href="http://catalog.proemags.com/publication/051500a2?page=43"> AUGUST 2009 THE RETAIL OBSERVER 41</a> <a title="October '09 page 44" href="http://catalog.proemags.com/publication/051500a2?page=44"> R E T A I L V I E W S ELLY VALA</a> <a title="October '09 page 45" href="http://catalog.proemags.com/publication/051500a2?page=45"> THE “BEST VALUE” PROFESSIONAL RANGES</a> <a title="October '09 page 46" href="http://catalog.proemags.com/publication/051500a2?page=46"> C U S T O M E R S E R V I C E JOHN TSCHOHLC</a> <a title="October '09 page 47" href="http://catalog.proemags.com/publication/051500a2?page=47"> </a> <a title="October '09 page 48" href="http://catalog.proemags.com/publication/051500a2?page=48"> B R A N D B U I L D I N G CHRIS THIEDEB</a> <a title="October '09 page 49" href="http://catalog.proemags.com/publication/051500a2?page=49"> </a> <a title="October '09 page 50" href="http://catalog.proemags.com/publication/051500a2?page=50"> S T O R E P L A N N I N G MARK </a> <a title="October '09 page 51" href="http://catalog.proemags.com/publication/051500a2?page=51"> </a> <a title="October '09 page 52" href="http://catalog.proemags.com/publication/051500a2?page=52"> B U S I N E S S P R O C E S S </a> <a title="October '09 page 53" href="http://catalog.proemags.com/publication/051500a2?page=53"> “This is a once in a lifeTime opporTuniTy To join</a> <a title="October '09 page 54" href="http://catalog.proemags.com/publication/051500a2?page=54"> COMING EVENTS CALENDAR 2009-2010 </a> <a title="October '09 page 55" href="http://catalog.proemags.com/publication/051500a2?page=55"> RO_cert7.25x4.7live.indd 1 </a> <a title="October '09 page 56" href="http://catalog.proemags.com/publication/051500a2?page=56"> NEWS NEWS NEWS </a> <a title="October '09 page 57" href="http://catalog.proemags.com/publication/051500a2?page=57"> </a> <a title="October '09 page 58" href="http://catalog.proemags.com/publication/051500a2?page=58"> NEWS NEWS NEWS </a> <a title="October '09 page 59" href="http://catalog.proemags.com/publication/051500a2?page=59"> </a> <a title="October '09 page 60" href="http://catalog.proemags.com/publication/051500a2?page=60"> NEWS NEWS NEWS VOICE OF THE SERVICERNE</a> <a title="October '09 page 61" href="http://catalog.proemags.com/publication/051500a2?page=61"> LOOK WHO’S READING... The RetailObserver </a> <a title="October '09 page 62" href="http://catalog.proemags.com/publication/051500a2?page=62"> NEWS NEWS NEWS </a> <a title="October '09 page 63" href="http://catalog.proemags.com/publication/051500a2?page=63"> </a> <a title="October '09 page 64" href="http://catalog.proemags.com/publication/051500a2?page=64"> NEWS NEWS NEWS NEWSNEWS NEWS NEWS NEWS SEBC/Gr</a> <a title="October '09 page 65" href="http://catalog.proemags.com/publication/051500a2?page=65"> Flashback N O S T A L G I AN O S T A L G I A D</a> <a title="October '09 page 66" href="http://catalog.proemags.com/publication/051500a2?page=66"> MANUFACTURER'S NOTES Whirlpool Corporation Teams</a> <a title="October '09 page 67" href="http://catalog.proemags.com/publication/051500a2?page=67"> HOW CAN FOUR PEOPLE NEED SEVEN KINDS OF JUICE? </a> <a title="October '09 page 68" href="http://catalog.proemags.com/publication/051500a2?page=68"> An elite kitchen. Priced for the masses. A full B</a>